Occupational Safety and Health Act Essay -- essays research papers

Introduction Workplace safety is a commonly used phrase that many do not consider until an accident occurs within the workplace. Throughout the U.S., workplace injuries occur on a daily basis. This has been an issue in the workforce for many years and is still an ongoing issue. Are there laws that protect employees from an unsafe work environment; what is the Occupational Safety and Health Act (OSHA); and how did the labor unions affect the law? In this paper these following questions will be addressed, as well as the background and driving force of OSHA. Definition of the OSHA Law According to the OSHA website, www.osha.gov , retrieved August 27, 2004, it states â€Å"OSHA's mission is to assure the safety and health of America's workers by setting and enforcing standards; providing training, outreach, and education; establishing partnerships; and encouraging continual improvement in workplace safety and health†. In addition, as of the enactment of the Occupational Safety and Health Act in 1970, each employer shall furnish his employees a place of employment free from recognized hazards that cause and/or are likely to cause death or serious physical harm to employees; before the enactment employers were only bound by common law to provide a safe work environment for its employees. OSHA also enforces that employees are not exempt and shall comply with occupational safety and health standards under this Act. Employee conduct, must comply with the OSHA rules and regulations and orders which are applicable to their own action and conduct (Bennett-Alexander-Hartman: Employment Law for Business, Fourth Edition, p 690 p. 2-3). Background and Driving Force   Ã‚  Ã‚  Ã‚  Ã‚  Getting started, the impetus to OSHA was to develop a new safety and or health standard in the workforce. Congress collected information indicating the status quo in the working environment included unacceptable hazards in the workplace. The OSHA act was passed through congress based on a series of information collected through sources such as the Department of Health and Human Services' (DHHS); National Institute for Occupational Safety and Health (NIOSH); Environmental Protection Agency's Toxic Substances Control Act (TOSCA) referral; public petitions; or requests from OSHA advisory committees.   Ã‚  Ã‚  Ã‚  Ã‚  Empowered with the knowledge of existing workplace hazards a... ...ed to workplace safety and are very personally involved, watching legislative decisions, protesting presidential nominees and lobbying. Conclusion While workplace safety and health standards have improved due to OSHA, the mission of the Act is still being carried out for America’s workers. Both employers and employees are responsible to be in compliance with the Act’s rules and regulations. References University of Phoenix. (Ed.). 2004. Employment Law [University of Phoenix Custom Edition e-Resource]. Bennett-Alexander-Hartman: Employment Law for Business, Fourth Edition. Retrieved August 27, 2004, from University of Phoenix, Resource, MGT/434-Employment Law Web site: https://mycampus.phoenix.edu/secure/ resource/resource.asp OSHA Home Page August 27, 2004. http://www.osha.gov Retrieved from http://www.osha.gov/as/opa/oshafacts.html on Monday, August 30 University of Phoenix. (Ed.). 2004. Employment Law [University of Phoenix Custom Edition e-Resource]. Bennett-Alexander-Hartman: Employment Law for Business, Fourth Edition. Retrieved August 32, 2004, from University of Phoenix, Resource, MGT/434-Employment Law Web site: https://mycampus.phoenix.edu/secure/ resource/resource.asp

Explain how to support children and young people’s self-confidence and self-esteem Essay

It is important to support children’s confidence and self-esteem because it will help them grow into confident adults. Support will add value, faith and confidence and they will be more likely to lead a happy and productive adult life. Self-esteem is a way a child feels about themselves. Everyone has it in different degrees. A child with high self-esteem generally feels good about themselves and feels they have a lot to offer. A child with low or poor self-esteem generally feels worthless and that they have little to contribute. Without positive self-esteem it is highly unlikely that a child would have a full, happy and productive life. The development of self-esteem starts very early in life. For example, when a child learns to walk or talk they feel a sense of having achieved something. Praise and encouragement at this point from parents, or people important in their life, boosts the positive feelings they have about themselves and encourages the child to go on achieving. Love, praise and encouragement are essential elements in helping a child develop a positive self-esteem. Be positive and affirming of the child/young person in all situations. Believe in the child/young person and show it – let them know they are a worthwhile, lovable individual. Give praise and positive feedback – children and young people measure their worth and achievements by what other people think of them. For example, you might say â€Å"Well done, that was hard, and you managed it, clever boy/girl† Reassure them that it’s OK to make mistakes and that it’s all part of growing up. Avoid being too critical – this directly damages confidence. Acknowledge their feelings – and help them express their feelings in words. For example, encourage them to say, â€Å"I’m upset because†¦Ã¢â‚¬  or â€Å"I feel happy when†¦Ã¢â‚¬  Focus on strengths, not weaknesses highlight the things they are good at. Respect the child’s interest’s comment to show you’re listening. Accept that their anxieties are real to them, e.g. fear of monsters in the dark – even if they seem trivial to you, don’t just brush them aside. Encourage independence – encourage them to take chances and try new things. Succeeding gives a huge boost to confidence, and sometimes they will need to learn by their mistakes. Focus on their successes, whatever they can succeed at. Don’t focus on their failures. Help children discover and develop their talents. Finding something that they are good at provides a huge boost to their feelings of self-worth. Make sure your expectations of them are achievable and realistic. A small success boosts self-esteem while failures can chip away at their self-esteem. Make it easier for children to succeed and shine. If you are feeling particularly good about the child tell them. Children often hear negative comments but what you want them to remember and to take forward with them are positive thoughts. Sometimes small group works or just talking at circle time encouraging them to talk about things they enjoy. Help make them feel included in decision making and answer their questions in a thoughtful way

Walter Lee Youngers Characteristics - 1957 Words

Walter Lee Youngers’ Characteristics In the 1920’s, many African-American families had left the southern states and migrated north to Chicago’s South Side in search of the â€Å"American Dream†, dreaming of freedom, equality, and the opportunity that was supposed to be available to every American. This â€Å"American Dream† was sought by many African Americans in the U.S. Written by Lorraine Hansberry and produced in 1959, The play: A Raisin in the Sun, gave readers a strong meaning about the values of dreams and the struggles in fulfilling them. Unlike other plays that contain one main character, A Raisin in the Sun consisted of having two main characters: Walter and Mama. The audience may find that one of the main characters from the play,†¦show more content†¦You see, this little liquor store we got in mind costs $75,000 and we figured the initial investment on the place be ‘bout $30,000, see. That be $10,000 each. Course, th ere’s a couple of hundred you got to pay so’s you don’t spend your life just waiting for them clowns to get your license approved.,† (1.1, 1133). Walter believes that investing in the liquor store, will earn his family a fortune. However, the reader is likely to feel that he is being inconsiderate by failing to acknowledge that the money does not belong to him, it belongs to Mama and should be up to her how to spend it. Furthermore, Walter acts selfishly and is inconsiderate of what his mother wants. An example of Walter acting selfishly is located towards the end of Act I, scene II. It is Saturday, and Walter has just returned home from work. He is only concerned of the checks arrival; he fails to greet his family. He tries showing Mama the paperwork that his friend Willy put together for the liquor store, and becomes upset that Mama wanted nothing to do with his plans and had refused to even look at the papers he showed her. Sarcastically he tell s Mama, â€Å"Oh-so you don’t aim to have to speak on that again? So you have decided . . Well you tell that to my boy tonight when you put him to sleep on the living room couch . . . Yeah-and tell it to my wife, Mama, tomorrow when she has to go out of here and look after somebody else’s kids. And tell it to me, Mama, every time weShow MoreRelatedMajor Works Review Of A Raisin In The Sun By Lorraine Hansberry1375 Words   |  6 Pagessupposedly to arrive in the near future. Upon hearing about the check, Walter, the protagonist, hopes to be able to take the money to invest in a liquor store. His sister, Beneatha hopes to be able to use it to attend medical school and Mama hopes to be able to use it to buy a bigger house. Ruth, Walter’s wife, becomes sick in the first act and a conclusion was come to that she is pregnant. b. Inciting Incident Though Walter wants to invest in a business so bad, Mama refuses to loan him the checkRead MoreAnalysis Of The Book The Raisin Of The Sun 1878 Words   |  8 Pages500$ down payment to a house in Clybourne park. This really upsets Walter because he thought that he would never be able to achieve his dreams anymore since the money got spent on a new house. Mama then decides to put the rest of the remaining money into Walter’s hands for him to spend on to whatever he would want (liquor store), but only after putting 3,000$ into a savings account for Beneatha to use as her college tuition. But Walter ended up giving all of the money to his friend Wallace to investRead More Analysis of A Raisin in the Sun Essay1267 Words   |  6 Pagesfamily, the Youngers, in the 1950s. They live and work honestly, in one of south side Chicagos apartments. When an unexpected ten thousand dollars enters their lives greed, envy, and events involving racism also pour in. One d istinct time‑frame characteristic of the play dealt with what they called African Americans. In class, we learned through James Baldwins essays that Negro was a common term for African Americans in the 1950s and 1960s. The actors in the production, also set in the 1950s, didRead More Lorraine Hansberrys A Raisin In The Sun Essay3889 Words   |  16 Pagesthough; Walter Lee and Ruth’s marriage became dried up also. Their marriage was no longer of much importance, like a dream it was post-poned and it became dry. Their struggle for happiness dried up because they had to concentrate all of their energies on surviving. Their needs seem no longer to be satisfied by each other. But they both saw a resolution in the insurance check arriving in the mail. The money would let Ruth fulfill her dream of owning her own house and leaving the apartment. Walter would

Movie Reflection Paper - 1255 Words

Today is Thanksgiving and my wife and I along with our 18 year old daughter are planning to see the movie WONDER today. I believe this is a perfect opportunity to conduct the experiential learning exercise. My hypothesis is that this movie will have characters who will display an intertwining of their strengths to bring about a successful outcome. Perhaps these strengths are similar to ours. The movie plot: â€Å"Based on the New York Times bestseller, WONDER tells the inspiring and heartwarming story of August Pullman. Born with facial differences that, up until now, have prevented him from going to a mainstream school, Auggie becomes the most unlikely of heroes when he enters the local fifth grade. As his family, his new classmates,†¦show more content†¦That’s a good way to start off Thanksgiving. Reflection after the movie. Heart touching as expected, my family liked the movie and the strength of August or Auggie (the main character) was reflected in all of our hearts. At the end of the ups and downs of this positive psychology based movie, Auggie was awarded the â€Å"Quiet Strength† medal during the schools annual awards day ceremony. As he accepted the award, he thanked his parents. â€Å"To my dad who always makes us laugh† and â€Å"to my mom who never gives up†. At the beginning of the movie, the two parents were arguing over sending Auggie to a local private school. The mom had homeschooled him for years and she felt that it was time for Auggie to face the world. She was determined that he was going to attend school and she made it happen. The Dad knew when to compromise with his wife. Her persistence and determination was woven into every scene. The Dad was the only parent shown giving hugs and he was also the only one in the family shown weeping after the dog died. Throughout the movie, Auggie reflected strength characteristics of both of his parents. He displayed continuous perseverance in the face of being teased and not accepted by both boys and girls. He also expressed love to his family and kindness toward one of the boys in the class who took him under his wing. My wife’s strengths are Spirituality, Humor, Kindness, Hope, and Love. My strengths areShow MoreRelatedInterpersonal Movie Reflection Paper841 Words   |  4 Pages Interpersonal Movie Reflection Personal distance is the physical or emotional space that individuals maintain between themselves and others. Invading the personal space can be a trivial yet a serious mistake. People are very touchy when it comes to their private space, by respecting that you get credibility and trust from them. By understanding how people divide their space - you can have a better notion of where your presence is welcome, and where its not, and to act accordingly. This termRead MoreReflection Paper About Movie Review1058 Words   |  5 PagesReflection Paper The course of Academic Writing has been a long process of writing, editing, and making sure I develop enough writing skills since I will always use them no matter what career path I choose to take. Throughout this semester I wrote papers in a different genre and how each genre needs special requirements. As a writer, I must think about the appropriate language, the audience, and the content of my paper. In English 160 I wrote various papers in different genres which include a filmRead MoreReflection Paper to the movie Happy1374 Words   |  6 Pagesï » ¿Katherine Diamandis HPR 62 Wellness, Lifestyle, Health, and Happiness Happiness comes from within. Many people could be living in the same environment and facing the same challenges but some seem to be happier than others. No matter what one’s challenges are, it is one’s choice and decisions to live a happy and content life. There has been an unfounded belief that the rich are happier than the poor but research has given contradicting results. I cannot say that I have lived a happy life butRead MoreReflection Paper, Pay It Forward Movie899 Words   |  4 Pagestold to simply pay it forward. Pay it forward  is a movie about helping others, but it is more a look at the personal conflicts of several different people. The boy is forced to live with a less than idealistic lifestyle. His mom is a drunk who has an abusive husband. His teacher is covered with burns, and there must be reasoning to it. First off, I like the theme of  Pay it Forward. Although you might not realize it at first, the movie is working on two timelines at the same time, one followingRead MoreReflection Paper On The Movie John Q1173 Words   |  5 Pagesinfrequently, people act violently in order, to save their beloved when feeling helpless. Because of this issue of healthcare that people are facing every day that John Q’s movie is given to our analysis. The movie is a perfect example because it relates to our course materials such as moral, values and ethical issues, etcetera. In this paper, we are going to come up with a brief overview first, then discuss what legal and ethical issues arose through the film particularly John Q’s action to save his onlyRead MoreMaria Full of Gave-Reflection Paper on Movie3442 Words   |  14 PagesReflection Paper: Maria Full of Grace Washington Irving said once, â€Å"There is in every true womans heart, a spark of heavenly fire, which lies dormant in the broad daylight of prosperity, but which kindles up and beams and blazes in the dark hour of adversity†[1] which I feel describes the main character of Maria in the movie Maria Full of Grace (MFG); Maria lives in Columbia and due to her financial situation becomes a drug mule for money all the while pregnant at the age of seventeen. In the movieRead MoreReflection Paper on the Movie the Flowers of War in Relation to Metaphysics and Ethics1412 Words   |  6 PagesYzza Camille A. Diaz August 9, 2012 ------------------------------------------------- Philosophy 1 Y Reflection Paper on the movie The Flowers of War in relation to Metaphysics and Ethics Is life after death possible? Are the things beyond our perceptions lie in a factual basis? Moral relativists would say â€Å"whatever is good to you is only good for you, whatever is good to me, is good to me alone†. So if we believe on things like heaven or hell—two places we’ve never been, never saw, hearRead MoreEng 225 Week 5 Film Critique Final Paper New831 Words   |  4 PagesENG 225 Week 5 Film Critique Final Paper NEW To Buy This material Click below link http://www.uoptutors.com/eng-225-ash/eng-225-week-5-film-critique-final-paper-new Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing this assignment in two stages:Read MoreEng 225 Week 5 Film Critique Final Paper836 Words   |  4 PagesFilm Critique Final Paper Click Link Below To Buy: http://hwcampus.com/shop/eng-225/eng-225-week-5-film-critique-final-paper/ Or Visit www.hwcampus.com ENG 225 Week 5 Film Critique Final Paper Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing

Operation Management - 2492 Words

1) FN suppliers requirements : 1) Lower cost of ingredients 2) Quality aluminum, glass, plastic bottle 3) Accurate supply and no out of stock FN end customer requirements : 1) taste 2) flavor 3) thirst 4) nice packaging The organization that I would like to highlight is FN Beverages (M) Sdn Bhd. This company is one of the biggest manufacturers of beverages and isotonic drinks in Malaysia. The brands under the belt of this company are 100 Plus, Coca Cola, FN Orange Juice and many others well known established sub brands. Conversion/ Transformation Process from FN end user to its suppliers via Product Planning and Marketing Team New isotonic products that will have the greatest taste and flavor. It also able to quench†¦show more content†¦This is done by increasing factory space or engaging state of the art technology of production process. (b) Refer to option (i), company may wants to increase the production of their products while constantly maintaining the resources such as factory size, workforce or capital expenditure. For example, Panasonic (M) Sdn Bhd can increase the production of LCD TV by practicing and embracing the Just In Time (JIT) or Total Quality Management (TQM) in its production process. The usage of these methods continuously will reduce cost and maximize output for Panasonic LCD TV. For option (ii), the company may wants to decrease the input of resources such as workforce, capital or factory while constantly maintaining the output or productions. For example, Panasonic (M) Sdn Bhd can reduce the number of workforce from 500 staffs to 100 staffs by building a computerized manufacturing system for the long term goal of achieving increase of productivity. This in long run will reduce the cost associated on employee wages and benefits. A computerized manufacturing system can also minimized defects or poor quality associated with extensive use of manual labors. For option (iii), the company may decide to increase the production faster and at a greater proportion compare to the increase of input or raw material. For example, Panasonic may decide to operate in a bigger manufacturing plant that has the state of art facility inShow MoreRelatedOperations Management : Operation Management1355 Words   |  6 PagesOperations Management Introduction Operations management is the activity of managing the resources that create and deliver services and products. The operations function is the part of the organization that is responsible for this activity. Every organization has an operations function because every organization creates some type of services and/or products. However, not all types of organization will necessarily call the operations function by this name. Operations managers are the people who haveRead MoreOperation Management - Cadburyworld2493 Words   |  10 Pagestechnology to streamline the operation process) and facility costs (old and outdated facilities) at lowest possible. In return, they have to compromise low costs with their other objectives. The unskilled staffs and outdated facilities are compromised with the quality in the core process. For example, the brief video (facility) in the packaging plant is outdated and requires commentary notes from some guides. However, the unskilled guides are not familiar with the operations so they need to read fromRead MoreOperation Management And Operations Management2148 Words   |  9 PagesOperation management Introduction Being an operations manager is not an easy task, it involves good control and responsibilities for the major activities within the organisations in order to achieve goals that might be in form of services or in form of goods. The operation management roles may be different from business to business depending on the size and resources available, each organisation has its own operations functions, and in order to produces goods or services they have to convert theRead MoreImportance Of Production And Operations Management2317 Words   |  10 Pagesthe production and operation of enterprises. In order to remain competitive, companies in different countries have different factors of competitive advantage. A clear competitive advantage is the key to gain success in production and operation management. An effective operations management is the foundation of enterprise competitive advantage and the fundamental guarantee to realize corporate strategy. This essay deals with the importance of production and operations management in the enterprise,Read MoreOperations Management : Operation Management Essay2171 Words   |  9 PagesOperation Management Operations administration concentrates on precisely dealing with the procedures to create and circulate items and administrations. Operations administration is the procedure, which joins and changes different assets utilized as a part of the creation/operations subsystem of the association into quality included item/benefits in a controlled way according to the arrangements of the association. In this way, it is that part of an association, which is worried with the changeRead MoreOperation Management2751 Words   |  12 PagesTABLE OF CONTENTS 1. OPERATION MANAGEMENT 3 1.1. DEFINITION OF OPERATION MANAGEMENT 3 1.2. THE ROLE OF OPERATION MANAGER 3 1.3. RELATIONSHIP OF OPERATION MANAGEMENT WITH OTHER CORE FUNCTIONS 3 2. CASE STUDIES 3 2.1. HEATHROW INTERNATIONAL AIRPORT 3 2.2. NESTLÉ UK CHOCOLATE FACTORY 3 3. MAJOR UNDERSTANDINGS OF THE STUDY 3 4. CONCLUSIONS 3 REFERENCES 3 1. Operation Management For the success of an organization, the management crew plays a major role. An organizational structure is based on differentRead MoreOperations Management986 Words   |  4 PagesOPERATIONS MANAGEMENT Select two organisations that you are familiar with – one with a service output and one with a product output, and compare and contrast these organisations with respect to the following aspects: 1.1 The process of transformation of inputs to outputs 1.2 Process and Capacity design 1.3 Supply Chain management 1.4 Scheduling Operations Management refers to the management of the production system that transforms inputs into finished goods and services, (http://csuponomaRead MoreOperation Management2436 Words   |  10 PagesOPERATION MANAGEMENT IS IMPORTANT TO ALL BUSINESS To be able produce specialized managers capable of fulfilling strategic tasks within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very significant in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and enhancement of the systems that generate and deliverRead MoreOperations Management Chapter 18 Manual1950 Words   |  8 PagesChApter 18 Management of Waiting Lines Teaching Notes Some of the math and calculations can be left out in order to focus more clearly on the concepts of waiting lines. For example, all infinite source problems, including single channel (except constant service time) can be handled using the infinite source queuing table. In the past, queuing presented students with a good bit of computational requirements, and because of that, students frequently lost sight of the underlying concepts. WithRead MoreOperations Management1791 Words   |  8 PagesQUESTION 1 Operations management must be managed properly in order to improve an organization’s productivity and profitability. In the Cadbury World case, several micro and macro processes are involved and those processes bring some impacts to Cadbury World. Thus, Cadbury World must possess a sustainable micro and macro processes to achieve the best outcome and performance. Micro processes that involved are easily to manage compared to macro processes because macro processes are hard to manage

Constructive style free essay sample

I was kind of surprised I ranked a medium in the â€Å"constructive style† because, I treat others as equals and I feel that I deal with conflict effectively. I do understand there are areas that I need to work on to become successful in my career. I tend to be more effective and comfortable once I get t know others. I convey my liking for people because I am thoughtful and considerate of others feelings. Being this way, has worked in my favor throughout my career. I know that I also have to work on building strong business relationships in order t have better business connections and better business networking. My regulator style ranked a 97th percentile. I feel that this is totally describing me. Rules are written for a reason and if we have to change the rules for one person than you will have to do it for all. We will write a custom essay sample on Constructive style or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My score for â€Å"passive/defensive styles† which include avoider, insulator, regulator, and accommodator ranked in the high percentile. At first, I was kind of disappointed that I scored high in this style. However, this will put me at a disadvantage as I start pursuing towards the destructive direction since it denies me the opportunity to contribute my own views and gain acceptance. I feel at times I accommodate myself at the approval of others. Like for example, I may act differently around certain people then I would around people I feel comfortable around. I also try to maintain a sense of peace and try to smooth over any differences that the group or peers may have. I can honestly say that I try to stay away from any and every conflict if possible. My score for â€Å"aggressive/defensive style† which includes escalator, dominator, competitor, and perfectionist ranked medium/low. The escalator style I scored in the 97th percentile. I wasn’t surprised at my ranking in this field. Growing up I was spoiled as a child and I always got what I wanted. When conflicts do arise I always get very upset at first and think it’s a personal attack against me. It does have affect on my personal relationship with my boyfriend when we get into arguments. I always try to find a way to turn the argument around to make myself look good but I know this is unfortunately self defeating. I know this is probably my biggest downfall among other but I know I can improve on this in order to become successful. I didn’t score to low in the competitor field. I do see winning as an opportunity for growth and development in the business world. In my eyes, winning shows a since of respect and people will get to like you. I know this isn’t always a good thing because winning isn’t always important you can upset other people if that is your only goal. I believe that my personality is a reflection of how I was raised as a child. My parents took the time to motivate me to be the best and work hard in anything I do. I was raised with respectful values of life. Once I became an adult, those values and skills my parents instilled in me has paid off thru my work skills. Taking this LSI survey has really made me realize things I didn’t even realize before. When you see yourself on paper it puts a different perspective in your eyes. The survey has highlighted my strengths and weaknesses. There were a lot of things that were brought to my attention that I never really thought about. With the help of this survey, it has made me see what I need to work on, build upon, and improve upon. Not only this assignment, but the course itself has motivated me to utilize my traits to develop my relationships, career, professional, and personal lifestyle while continuing to direct myself on the right road to success. References: Folger, J. P. , M. S. Poole, amp; Randall K. Stutman. Working Through Conflict: Strategies for Relationships, Groups, and Organizations, (6th Edition). Pearson, Allyn and Bacon: 2009. http://www. colorfulleadership. info/papers/conflict. htm http://www. survey-server2. com/lsiconflictuniversity-sso/rpt7. asp

Practice Marketing Simulation free essay sample

This report analyses the advertising decisions made by Marketing Team 45F. In particular it will focus on the choice in advertising mediums throughout steps 1 to 2 during the initial phase of product launch as these are often deemed the most critical when launching a new product into any chosen market. Background Team 45F had an initial key focus on the advertising aspect in the launch of our product. The team had a trial and error approach to the early stages of our marketing. Due to the changes made in the design throughout the simulation combined with the little research conducted into our target market it proved to be a crucial mistake in the overall simulation which left the team with less than 20% of the market costs to begin turn 2 (See Appendix, Page 1, Turn 1: Market Costs Media Spending). Whilst our target market was school children few have the funds to purchase products on their own, thus an important factor overlooked when marketing to school children was the importance of also targeting ‘Stay at home Mum’s’ as a second target demographic. We will write a custom essay sample on Practice Marketing Simulation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When reviewing the simulation advertising decisions the Team should have recognized ‘Luxury Target Market’ as a secondary audience and in turn reached a larger portion of the overall influencing target market. Further to this an understanding of the associated costs and reach of chosen advertising mediums would have assisted in the decision making process from Turn 1 to 2. . Analysis Understanding your Target Market when employing an Advertising Strategy â€Å"To develop an effective advertising program advertisers must identify the target audience. All aspects of an advertising program are likely to be influenced by the characteristics of the potential consumer† (Kerin McDonnell, 2008). If Team 45F reflected on the target consumer ‘School Children’ in greater depth they would have uncovered a secondary target audience, ‘Parents’. By understanding that school children were unlikely to be the purchaser the advertising program would have altered to include marketing to both school children and parents. In turn the selection of media would have been different, for example: rather than focus solely on typical mediums like cartoon shows and comic books, a greater focus on an overall reach of people with children and children could have been applied. The Impact of Advertising Decisions made by Team 45F in Turn One’ In Turn One Team 45F selected the following platforms for advertisement: †¢Cartoon Channel †¢Comic Book †¢Newspaper The above came to a total cost of $8,100. 00 and only reach the key target consumer rather than the overall target audience. While these platforms were successful in visually presenting the product to the target consumer, there was a lack of reach to the overall target audience and the cost effectiveness of the overall advertising campaign. Marketing to children was still an important component of the advertising strategy employed as youths also shape the buying patterns of their parents (Calvert, 2008). A better strategy in turn 1 would have been to employ a low cost platform like radio to reach parents during the commute to school and billboards strategically placed around local schools to being marketing to children. The combined mediums would have provided a visual and audio element for audiences to align with the product. While outdoor advertising is described by Warner as weak due to the lack of messaging that can be displayed; it has quite the opposite effect when marketing to the target consumer; the concept of simplistic yet animated messaging is an effective means of engaging school children. On the other hand radio is personal medium that builds loyalty over time, an effective platform when targeting parents as it builds trust with the audiences; trust being a key factor when considering a purchase for children (Barrow, 1990). Additionally radio provides many ways to promote a message, allows an advertiser to reach people 24 hours a day and also change a message quickly should the product or strategy change (Barrow, 1990). The Impact of Advertising Changes made from Turn One to Turn Two Round two saw the team remove the television and comic book advertising resulting in a significant saving in market costs yet the frequency of the advertising message in market was dismal. The advertising was not consistent nor run over a long enough periods, particularly for the target audience, to have consumers take action. Frequency is the Key to any Marketing Strategy Subheadings are formatted with italics and are aligned flush left. Conclusion See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 2001). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited. When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1