Life after college Term Paper Example | Topics and Well Written Essays - 1250 words

Life after college - Term Paper Example Additionally, high numbers of job seekers with similar qualification have flooded the job market creating another significant challenge among the fresh graduate of proving their uniqueness before the recruitment panel (Carol, para10). This study therefore, will investigate the challenges that college students undergo through immediately after graduation. In above connection, the study will focus on unemployment and high debts among college graduates. Challenges student come across after college graduation, including unemployment and high debts Higher education has greatly been attributed to numerous benefits such as; improved standard of living, higher income, increased productivity and reduction in production cost among other benefits. Additionally, numerous states provide higher income to those with higher level of education as compared to those with lower education levels (Roksa, Josipa and Richard, para2-25). For instance, high school graduates were anticipated to receive lower i ncome as compared to diploma and degree holders. However, there have been some variations in respect education to level of education and income. ... Connectively, most college graduate faced the challenges of securing a job because most of the courses they took at their respective universities could not correlate with the market demand. This forced many employers to recruit college graduates from other foreign countries (Coy, paras1-6). In above connection, lack of adequate academic engagement such as working while still in college, especially during vacation has contributed greatly to unemployment among the college graduates. This is because through academic engagements students not only acquire new experience but also experience tremendous growth in their career life. This provides them competitive edge of securing a job after completing their college education (Roksa, Josipa and Richard, para17). Additionally, some college students may found that employers are not hiring on their geographical areas and therefore, some may find it quite challenging to move into new areas to look for a job due to housing and income problems (Car ol, paras1-5). On the other hand, most college graduates do not make to the interview room despite sending their application. This is because of improper writing of their resumes which denies them a chance to be invited for an interview despite being qualified for a job. However, some who make to an interview room fails to get a job due to failure of expressing themselves properly such that an employer can become convinced that they are the best candidates for a job. Connectively, majority of the college graduate tend to be confused on what to do after completing their college. This is because some do not know where to start (Carol, para5). Research report indicates that most students after graduation lacks financial freedom and tend to rely heavily on their parents

The Romantic Movement Essay Example for Free

The Romantic Movement Essay The Romantic Movement was the beginning of a whole new form of poetry and was, in itself, a revolt against the very nature of the aristocracy and political agendas of the people in power. With that said, the Victorian Period was a shift away from Romanticism by its very literal focus on Queen Victoria and her whole reformation agenda, while the poets of the time kept the life of the Romantic Movement well within their writing. Moreover, some critics believe that poetry of the Victorian Period is a continuation into the third and fourth generation of poetry from the Romantic Movement which can be seen in the poetic writings of John Keats, Samuel Taylor Coleridge, Robert Browning, and Alfred Lord Tennyson. To begin with, John Keats’ â€Å"Ode on a Grecian Urn† is perhaps one of the most romantic odes to an inanimate object ever seen. Near the end of the poem, in the final stanza, the speaker muses that â€Å"beauty is truth, truth beauty ,† which can be read as an obvious statement about love and beauty, or as a statement on the elusiveness that both true beauty and truth possess, which actually remarks on the ideals behind the foundation of the Romantic Movement. Either way, â€Å"Ode† is as purely romantic as poetry can get and proved to lay the groundwork for future poetry of the Romantic Movement. Samuel Taylor Coleridge took a different path and worked on the essence of beauty in nature as the speaker in â€Å"The Eolian Harp† goes on about â€Å"white flower’d Jasmin, and the broad-leav’d Myrtle,/(Meet emblems they of innocence and love! ) † and the harp’s â€Å"long sequacious notes/over delicious surges sink and rise/such a soft floating witchery of sound/as twilight Elfins make . † Rarely has a more romantic statement been uttered about a simple harp, but Coleridge is doing more than just personification, here. His poem is making a statement that the aristocracy cannot deny: political norms are out, and strong emotion for the beauty and sublimity of nature is in. Robert Browning takes a bite out of the Victorian aristocracy as well with his poem entitled â€Å"My Last Duchess. † In it, Browning, though well in the Victorian era, weaves a tale of a Duke who had his last wife, the Duchess, killed because of her trampy ways; which he ironically professes to admire as he looks upon her painting. But the Duke isn’t done with his line of many wives and hopes to marry the Count’s daughter with his â€Å"dowry†¦[for] his fair daughter’s self . † Browning is trite and dramatic, giving such personification to a painting, but he too speaks to the aristocracy with pure, delightful historical allusion. Alfred Lord Tennyson’s â€Å"Ulysses† strikes a completely different tune as he takes pure poetic license with his entirely enjambed lines and heroic to the point of transcendent verse. It is the tale of Ulysses (Odysseus) after he has finally returned from his twenty year voyage of hell on earth. It can be read as man’s struggle for existence now that his life has been returned, but strong romantic overtones fight their way to the forefront of this poem because life is not what it used to be for Ulysses. Ulysses is no longer the symbol of man vs. nature, as he has been transformed in this poem into man vs. himself. Perhaps the rise of Queen Victoria and her reign of politics and power had Tennyson parrying man vs. himself in an attempt to show the vain nature of the power players, but it can be seen from the striking emotional outpouring and powerful descriptions of nature that Tennyson remained influenced by the Romantic Movement. Overall, despite the rise of the Victorian Era, the powerful emotions and influence of the writings from the Romantic Movement refused to be replaced by odes to political figures because of the sheer amusement and pleasure poets like Browning and Tennyson found in their writings. Though they attempted to shield their emotional outpourings in allusions and aristocratic themes, their messages were not to be denied.

Smoke Signals by Sherman Alexie Essay -- Movies Native Americans Histo

Smoke Signals by Sherman Alexie Smoke Signals is a movie written by Sherman Alexie and directed by Chris Eyre that deals with many social issues in modern Native American cultures. The film follows the journey of two Coeur d’Alene Indians, Victor and Thomas, as they travel from their reservation in Oregon to Phoenix, AZ in order to gather the personal artifacts of Victor’s father who has recently died. Along the way, Thomas helps Victor to understand and forgive his father, who left the family when Victor was a young boy. Victor’s father, Arnold Joseph, saved both of the boys from a fire that he inadvertently caused on the 4th of July when the boys were mere babies. Although the boys were saved, Thomas’s parents both died in the blaze. Since then, Arnold Joseph has carried the guilt of what he has done silently, using alcohol to try and bury the memory. As the years progress Arnold Joseph begins abusing his family, which finally leads to his wife telling him that there will be no more dr inking after she realizes what it is doing to their son. Arnold Joseph once again runs from the situation, much like he did the night of the fire, unable to handle the consequences of his actions. Arnold flees to Phoenix, AZ where he carries out the rest of his days, never speaking to his family again, but silently wishing that he could go back home. He dies before overcoming his feelings of guilt, and upon hearing of his death Victor decides to go to Phoenix to retrieve his fathers personal artifacts. Victor has no money with which to fund his trip south, however his friend Thomas offers him enough money to make the journey provided that Victor brings him along. Together, they set out on a bus to Phoenix, and along the way, with the help of... ...ld. On the surface of the movie, we see two young Indian men, traveling south together on a journey that will lead to the healing of their friendship, as well as one of them coming to terms with his past. But deeper in the movie, we are left to find our own story, if we so choose; one that will vary from person to person if you care to ask. For me I found that to this day, the Native Americans still lead a rough life due to what the white man has done to them in the past. However, instead of buckling under the pressure of centuries, much of their culture still struggles and lives on inside each successive generation. I would recommend this movie to anyone, and I'm sure that I will end up sending it to my family back home. Not only would I recommend watching the movie, but I would urge all to see beneath the surface story and find the hidden messages underneath.

Marketing Communication Essay

â€Å"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind, a representation that is expected to stimulate choice of that brand† (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless, developing a successful positioning strategy is not easy. Positioning products in a complex market can be one of a company’s most difficult decisions (Gwin, 2003, p.30). Brand positioning is the first stage of marcoms planning. â€Å"Before the manager can make a reasonable decision about where the brand should be headed via its marcoms, the manager first has to decide – to change, if necessary, or to shore up and reconfirm – the brand’s positioning† (Rossiter, 2005, p.32). The three-level procedure for positioning, presented by Rossiter and Bellman (2005, p.42), contains T-C-B positioning model, I-D-U benefit analysis and a-b-e benefit claim model. The T-C-B positioning model requires managerial decisions on three factors – Target Customer (T) for the brand, Category Need (C) into which the brand should be positioned and Key Benefit (B) which will be offered by the brand. In order to correctly determine the category need, benefits sought and the purchase decision process, managers have to rely on a customer research. The most useful types of research are individual depth interviews and Marcoms Situation Audit (Rossiter, 2005, p.44). The Target Customer decision answers the question â€Å"Who is the brand for?†, and it has to be defined for different types of customer, known as stakeholders. However, the most important is the decision on End-Customer target for brand positioning, and it should be defined as broadly as possible, including all current and potential users of the brand. Category Need (C) is another positioning decision, and it aims to answer the question â€Å"What is the brand?†. It is essential that the Category Need is identified and described in customer language and from customer’s point of view. The Key Benefit (B) decision is the third factor in the brand’s positioning, and it includes several sub-decisions. Firstly, managers have to decide between central, differentiated and central me-too benefit positioning within the category. Secondly, the decision on the emphasised benefit type has to be  made. The benefit to be emphasized, or the Key Benefit, can be instinctual, archetypal, emotional or rational. Finally, managers must decide on entry-ticket benefits that have to be mentioned, and any inferior benefits, which should be tr aded off or omitted in the marketing communications. Key Benefit (B) selection for the T-C-B brand positioning decision is accomplished by conducting an I-D-U Benefit Analysis of competing brands in the category. The manager has to select the Key Benefit that is important or motivating to target customers (I), deliverable by the brand (D) and unique to the brand (U) (Rossiter, 2005, p.62). To decide which benefits are important, deliverable and unique, managers have to evaluate the potential of multiple benefits, using multiattribute model. Importance or desirability of benefits could be determined by identifying the important customer benefits in a product category, and asking users to rate the desirability of each benefit. To find out the Delivery, the same customers who provided the importance ratings could be asked to rate how well each competing brand delivers on each of the important benefits. Uniqueness, or differentially superior delivery, could be determined by calculating Brand Preference score from I-D-U ratings – by multiplying delivery rating of the brand by the importance weight for each benefit and then summing them (Rossiter, 2005, p.64). After completing the I-D-U analysis, managers have to choose one of five strategic options for increasing the brand’s market share via Key Benefit positioning. These options are: to increase the brand’s perceived delivery on an important benefit; to increase the perceived importance of a benefit; to decrease a competitor’s perceived delivery; to add a new benefit; and to change the choice rule. The a-b-e benefit claim model is the third, final stage of positioning. This model looks at the structure of benefit claims, and distinguishes between attributes (a), which are ‘what the brand has† (objectively), benefits (b), which are â€Å"what the customer wants† (subjectively), and emotions (e), which refer to â€Å"what the customer feel†. Decisions made in T-C-B positioning model, I-D-U benefit analysis and a-b-e benefit claim model are incorporated in the positioning statement for the brand. In our consultancy report we used T-C-B positioning model to perform the  positioning analysis for Mortein insect spray. Keeping in mind that the definition of Target Customer should be broad and include all current and potential users of the brand, the End-Customer target for Mortein insect spray was defined as â€Å"Consumers of household insecticide products†. Category Need into which Mortein insect spray is to be positioned was defined, from the customer’s point of view, as â€Å"Insect killers†. The benefit to be emphasised, or the Key Benefit, was identified as â€Å"Fast killing of insects†. We decided to adopt central positioning within the category because Mortein is the leading brand in the Australian household insecticide market. Rational approach, or Rational Selling Proposition, which is focused on a functional performance benefit, was used to identify the Key Benefit. Since the choice between brands of insect spray is Informationally motivated, the rational approach is the best alternative for identifying the Key Benefit. In order to identify the importance or desirability of benefits, we provided a small sample of users of insect spray with a list of benefits, and asked them to rate each of these benefits on a 9-point scale from extremely desirable to extremely undesirable. From their responses we found out that the most important benefits were fast killing, low price and safety. To determine the delivery by each brand we asked the same group of users to rate, on a five point rating scale, how well different brands perform on each of the important benefits. Mortein insect spray scored 4.5 on fast killing, 1.5 on price and 5.0 on safety. Uniqueness was estimated by calculating the Brand Preference score for Mortein insect spray, which was 32.5, or72% of the Ideal brand score. Based on that analysis, first I-D-U strategy option – to increase our brand’s perceived delivery on an important benefit – has been selected. We would like to increase the delivery rating on the most important benefit – fast killing, and, also, to slightly increase delivery rating on price. Regarding the a-b-e benefit claim model, since Mortein insect spray is an Informationally motivated product, we decided to use e-→b (negative emotion → benefit), or Problem-solution benefit chain. People feel annoyed because of the presence of insects in their homes (they have a strong negative emotion), so Mortein will offer them a benefit of fast killing of insects. There are also other models for brand positioning that managers can employ. Perceptual mapping techniques are frequently used to aid managers in making brand positioning decisions (Kohli, 1993, p.10). Perceptual maps could be used to determine where the brand is positioned with the respect to the competitive brands, and to help identify product or service attributes which are important to customers, and which can be used to differentiate one company’s offering from the others in the category. The perceptual mapping delivers a graphic map of the various attributes, locating in space the different brands already in the marketplace with relation to each other and with relation to various attributes uncovered by quantitative surveying of customers and potential customers (Cahill, 1997, p.101). Amongst various techniques of perceptual mapping, the most frequently used are Factor Analysis, Discriminant analysis and Multidimensional Scaling. Factor Analysis is essentially a data reduction technique in which the objective is to represent the original pool of attributes in terms of a smaller number of dimensions or factors (Kohli, 1993, p.10). After the factors have been identified, the brand’s ratings on these factors are used to position the brands in perceptual space. Factor Analysis works best for promotional and communications strategies because it yields more affective dimensions (Gwin, 2003, p.33). Discriminant analysis is also used to reduce the number of attributes to a smaller number of underlying dimensions. However, unlike Factor Analysis, it focuses on attributes which show differences between brands (Kohli, 1993, p.11). Since it yields more objective dimensions, Discriminant analysis is most often used for new product design. Multidimensional Scaling (MDS) enables managers to map brands spatially, so that the relative positions in the mapped space reflect the degree of perceived similarity between the brands. Respondents are asked to evaluate brands in pairs, judging the overall similarity of the brands, not individual attributes (Kohli, 1993, p.12). The best use of Multidimensional Scaling is in established markets, with numerous brands available to respondents. On the other hand, Gwin and Gwin (2003) favour another tool, the Product Attributes model, over perceptual mapping techniques. Product Attributes model assumes that consumer choice is based on the characteristics (or attributes) of a brand. The consumer’s choice is based on maximizing the level of satisfaction received from the product attributes  subject to a budget constraint (Gwin, 2003, p.32). The main strength of this model is the ability to incorporate the impact of price into assessment of brand positioning. Perceptual mapping is useful because it makes easier for people to see and understand relationship when they are presented graphically, rather than when they are offered in columns of figures or in long verbal descriptions (Cahill, 1997, p.101). If we used perceptual mapping in our consultancy report it would, enable us to locate different brands in space, and, actually, see what Mortein stands for in relation to the competitors. Nevertheless, this technique has several drawbacks. Firstly, it compares only two, usually most important attributes, while other attributes ate neglected. Secondly, there is no way of representing benefit importance in perceptual maps because the attributes are invariably plotted as though they were of equal importance (Rossiter, 2005, p.70). In our particular case, for Mortein insect spray, if we employed perceptual mapping, we would probably obtain similar results to those from I-D-U benefit analysis. However, by using perceptual mapping techniques, we would have to spend considerably more time and effort on research and statistical analysis. Therefore, we believe that the I-D-U model favoured by Rossiter and Bellman (2005) is superior to perceptual mapping and other models of brand positioning. References Cahill, D., (1997), How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing, The Haworth Press, Inc., New York Greenberg, M., and McDonald, S. S., (1989), ‘Successful Needs/Benefits Segmentation: A user’s Guide’, The Journal of Consumer Marketing, Vol. 6, Iss. 3, pp. 29-36 Gwin, C. and Gwin, C., (2003), ‘Product attributes model: A tool for evaluating brand positioning’, Journal of Marketing Theory and Practice, Vol. 11, Iss. 2, pp. 30-42 Haley, R., (1995), ‘Benefit segmentation: A decision-oriented research tool’, Marketing Management, Vol. 4, Iss. 1, pp. 59-63 Kohli, C. and Leuthesser, L., (1993), ‘Product positioning: A comparison of perceptual mapping techniques’, The Journal of Product and Brand Management, Vol. 2, Iss. 4, pp. 10-20 Kotler, P. et al., (2004), Marketing, 6th edition, Pearson Education Australia Rossiter, J. R. and Bellman, S., (2005), Marketing communications; theory and applications, Pearson Education Australia Wedel, M. and Steenkamp, J. E. M., (1991), ‘A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation’, Journal of Marketing Research, Vol. 28, Iss. 4, pp. 385-392

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Week of Nov. 19th to Dec. 5th US History Instructor: Fleming/Stamps The BOOK American Anthem Modern American History Chapter 8 pages 227-262. Historical Time Line 1914 -1921 National Standards for USH: ERA 7: Understands the changing role of the United States in the world affairs through World War 1. ACT Quality Core Standards C-2 Increasing Influences & Challenges: The Essential Question: Identify & evaluate the influences of alliances on maintaining peace but then led to our first world war.Learning Target 15: Examine the world events & Ideas that led the world in to major conflict. Learning Target 16: Analyze significant events and topics that drove the nation towards World War 1. THINGS TO DO FOR CHAPTER 8: The first world war Pages 228-262. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Read for this chapter 8 pages 228 to 262. HOLT Ch 8 Section 1 Main Idea The Inside Story p. 230 Make a Historical timeline like the one on pp. 228-229. Ch 8 section 1 Key terms & People (10 definitions) p. 2 30 Handout work from CH 8 gives out summative grade.Review Ch 8 Study Guide (Castle Learning) (Taking Notes) Ch 8 Section One (4 parts) Geography skills interactive map p. 233 (2 questions) HOLT Online Resources KEYWORD SE7 CH8 Vocabulary Builder & Flashback Reading check p. 235 (1 question) CH 8 Section 1 Assessment p. 237 (questions 1to 4. ) 12. HOLT Online Resources Yl~YJ,qoJ~rvi. comKEYWORD SE7 CH8 Section 1 Quiz 13. HOLT Ch 8 Section 2 Main Idea READ The Inside Story p. 238 14. Ch 8 section 2 Key terms & People (10 definitions) p. 238 15. HOLT Online Resources  ·{! i! Nif. iJo. D! w. Qm KEYWORD SE7 CH8 Section 2 Vocabulary Builder & Flashback 16. Faces of History p. 239 â€Å"Woodrow Wilson† (1 question) 17. Geography skills interactive map p. 243 (1 question) 18. CH 8 Section 2 Assessment p. 244 (questions 1to 4) 19. HOLT Online Resources KEYWORD SE7 CH8 Section 2 Quiz 20. American Literature Primary Sources p. 245 (2 questions) 21. HOLT Ch 8 Section 3 Main Idea READ The Inside Story p. 246 22. Ch 8 section 3 Key terms & People (10 definitions) p. 246 23. HOLT Online Resources 26. HOLT Online Resources 1:'V'l;~.! lrif. go. hrN. com 27. 28. 9. 30. 31. 32. 33. 34. KEYWORD SE7 CH8 Vocabulary Builder & Flashback SE7 CH8 Section 3 Quiz 24. Primary Sources† Propaganda Poster† p. 251 (2 questions) 25. CH 8 Section 3 Assessment p. 252 (questions 1to 4) KEYWORD 35. LANDMARK SUPREME COURT CASES â€Å"Schenck† p. 253 (2 Questions) HOLT Ch 8 Section 4 Main Idea READ The Inside Story p. 254 Ch 8 section 4 Key terms & People (10 definitions) p. 254 HOLT Ch 8 Section 3 Vocabulary Builder & Flashback THE FOURTEEN POINTS p. 256 Counterpoints â€Å"League of Nations† p. 257 (1 question) Geography skills interactive map p. 58 (1 question) CH 8 Section 4 Assessment p. 259 (questions 1to 4) HOLT Online Resources ~†j{;fw. g. Q.. h{~. CCi:nKEYWORD SE7 CH8 Section 4 Quiz 36. Ch 8 Document Based Investigation â€Å"Skills focus† p. 261 (4 Questions) 37. Chapter 8 Review p. 262 (12 questions) 38. Chapter 8 Exam 2 parts Multiple Choice and Constructive Response Links for Enrichment of Students Knowledge for Chapter 8 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Out break of WW1: bttp:litlouhJ,b~i! Cbl~E3ToePA Alliance System 1914: h;;tp:[f'yJ'if,! Vii. V9'yhlbe. com! watc!! Jv†Ã¢â‚¬Ëœsff1! vc! Ei[v; Facts on WW1: m1I!.J[i:':~! :It1dJ? ~tjf,f:–‘,~Jol,~{[Q! J Sinking of the Lusitania: !. ltiif11t! 211:rn. J2 §L~i~~~Eig~tJl'i Excerpt of Farewell to Arms: http://youttl. b~/ ·v#9CIPi)isi~ WW1 Patriotism & Propaganda: hHp:! Jfoutu. beIROWm80f3j$ C Landmark SCC â€Å"Schenk v. United States 1919†³: ilti~;ilvol. i~u. bf,f5s2mlN::GMJ Treaty of Versailies:m1p:ifwlf. PNJ'lsto;y. comlt{Jpl;;~{vrlQ:}i! fii'. ihfjde9s#i:rea'iV ·(}'{ov~r$z;! lie §Ã‚ ·Ã‚ §JJfr:y;J0rlcl†Af8d League of Nations: Imll;[[1m,! Jtsi,:t},~~n~~h':iA~:illj~! i;;J,i Trench Warfare: ~y(lublJ:;! e! :SLH::::aq~n†I~! KM r