Movie Reflection Paper - 1255 Words

Today is Thanksgiving and my wife and I along with our 18 year old daughter are planning to see the movie WONDER today. I believe this is a perfect opportunity to conduct the experiential learning exercise. My hypothesis is that this movie will have characters who will display an intertwining of their strengths to bring about a successful outcome. Perhaps these strengths are similar to ours. The movie plot: â€Å"Based on the New York Times bestseller, WONDER tells the inspiring and heartwarming story of August Pullman. Born with facial differences that, up until now, have prevented him from going to a mainstream school, Auggie becomes the most unlikely of heroes when he enters the local fifth grade. As his family, his new classmates,†¦show more content†¦That’s a good way to start off Thanksgiving. Reflection after the movie. Heart touching as expected, my family liked the movie and the strength of August or Auggie (the main character) was reflected in all of our hearts. At the end of the ups and downs of this positive psychology based movie, Auggie was awarded the â€Å"Quiet Strength† medal during the schools annual awards day ceremony. As he accepted the award, he thanked his parents. â€Å"To my dad who always makes us laugh† and â€Å"to my mom who never gives up†. At the beginning of the movie, the two parents were arguing over sending Auggie to a local private school. The mom had homeschooled him for years and she felt that it was time for Auggie to face the world. She was determined that he was going to attend school and she made it happen. The Dad knew when to compromise with his wife. Her persistence and determination was woven into every scene. The Dad was the only parent shown giving hugs and he was also the only one in the family shown weeping after the dog died. Throughout the movie, Auggie reflected strength characteristics of both of his parents. He displayed continuous perseverance in the face of being teased and not accepted by both boys and girls. He also expressed love to his family and kindness toward one of the boys in the class who took him under his wing. My wife’s strengths are Spirituality, Humor, Kindness, Hope, and Love. My strengths areShow MoreRelatedInterpersonal Movie Reflection Paper841 Words   |  4 Pages Interpersonal Movie Reflection Personal distance is the physical or emotional space that individuals maintain between themselves and others. Invading the personal space can be a trivial yet a serious mistake. People are very touchy when it comes to their private space, by respecting that you get credibility and trust from them. By understanding how people divide their space - you can have a better notion of where your presence is welcome, and where its not, and to act accordingly. This termRead MoreReflection Paper About Movie Review1058 Words   |  5 PagesReflection Paper The course of Academic Writing has been a long process of writing, editing, and making sure I develop enough writing skills since I will always use them no matter what career path I choose to take. Throughout this semester I wrote papers in a different genre and how each genre needs special requirements. As a writer, I must think about the appropriate language, the audience, and the content of my paper. In English 160 I wrote various papers in different genres which include a filmRead MoreReflection Paper to the movie Happy1374 Words   |  6 Pagesï » ¿Katherine Diamandis HPR 62 Wellness, Lifestyle, Health, and Happiness Happiness comes from within. Many people could be living in the same environment and facing the same challenges but some seem to be happier than others. No matter what one’s challenges are, it is one’s choice and decisions to live a happy and content life. 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In the movieRead MoreReflection Paper on the Movie the Flowers of War in Relation to Metaphysics and Ethics1412 Words   |  6 PagesYzza Camille A. Diaz August 9, 2012 ------------------------------------------------- Philosophy 1 Y Reflection Paper on the movie The Flowers of War in relation to Metaphysics and Ethics Is life after death possible? Are the things beyond our perceptions lie in a factual basis? Moral relativists would say â€Å"whatever is good to you is only good for you, whatever is good to me, is good to me alone†. So if we believe on things like heaven or hell—two places we’ve never been, never saw, hearRead MoreEng 225 Week 5 Film Critique Final Paper New831 Words   |  4 PagesENG 225 Week 5 Film Critique Final Paper NEW To Buy This material Click below link http://www.uoptutors.com/eng-225-ash/eng-225-week-5-film-critique-final-paper-new Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing this assignment in two stages:Read MoreEng 225 Week 5 Film Critique Final Paper836 Words   |  4 PagesFilm Critique Final Paper Click Link Below To Buy: http://hwcampus.com/shop/eng-225/eng-225-week-5-film-critique-final-paper/ Or Visit www.hwcampus.com ENG 225 Week 5 Film Critique Final Paper Focus of the Final Film Critique Throughout this course, you have been compiling a blog and writing essays that analyze various elements of film such as theme, cinematic techniques, and genre. It is now time to combine those elements into a comprehensive analysis of one movie. You will be completing

Operation Management - 2492 Words

1) FN suppliers requirements : 1) Lower cost of ingredients 2) Quality aluminum, glass, plastic bottle 3) Accurate supply and no out of stock FN end customer requirements : 1) taste 2) flavor 3) thirst 4) nice packaging The organization that I would like to highlight is FN Beverages (M) Sdn Bhd. This company is one of the biggest manufacturers of beverages and isotonic drinks in Malaysia. The brands under the belt of this company are 100 Plus, Coca Cola, FN Orange Juice and many others well known established sub brands. Conversion/ Transformation Process from FN end user to its suppliers via Product Planning and Marketing Team New isotonic products that will have the greatest taste and flavor. It also able to quench†¦show more content†¦This is done by increasing factory space or engaging state of the art technology of production process. (b) Refer to option (i), company may wants to increase the production of their products while constantly maintaining the resources such as factory size, workforce or capital expenditure. For example, Panasonic (M) Sdn Bhd can increase the production of LCD TV by practicing and embracing the Just In Time (JIT) or Total Quality Management (TQM) in its production process. The usage of these methods continuously will reduce cost and maximize output for Panasonic LCD TV. For option (ii), the company may wants to decrease the input of resources such as workforce, capital or factory while constantly maintaining the output or productions. For example, Panasonic (M) Sdn Bhd can reduce the number of workforce from 500 staffs to 100 staffs by building a computerized manufacturing system for the long term goal of achieving increase of productivity. This in long run will reduce the cost associated on employee wages and benefits. A computerized manufacturing system can also minimized defects or poor quality associated with extensive use of manual labors. For option (iii), the company may decide to increase the production faster and at a greater proportion compare to the increase of input or raw material. For example, Panasonic may decide to operate in a bigger manufacturing plant that has the state of art facility inShow MoreRelatedOperations Management : Operation Management1355 Words   |  6 PagesOperations Management Introduction Operations management is the activity of managing the resources that create and deliver services and products. The operations function is the part of the organization that is responsible for this activity. Every organization has an operations function because every organization creates some type of services and/or products. However, not all types of organization will necessarily call the operations function by this name. Operations managers are the people who haveRead MoreOperation Management - Cadburyworld2493 Words   |  10 Pagestechnology to streamline the operation process) and facility costs (old and outdated facilities) at lowest possible. In return, they have to compromise low costs with their other objectives. The unskilled staffs and outdated facilities are compromised with the quality in the core process. For example, the brief video (facility) in the packaging plant is outdated and requires commentary notes from some guides. However, the unskilled guides are not familiar with the operations so they need to read fromRead MoreOperation Management And Operations Management2148 Words   |  9 PagesOperation management Introduction Being an operations manager is not an easy task, it involves good control and responsibilities for the major activities within the organisations in order to achieve goals that might be in form of services or in form of goods. The operation management roles may be different from business to business depending on the size and resources available, each organisation has its own operations functions, and in order to produces goods or services they have to convert theRead MoreImportance Of Production And Operations Management2317 Words   |  10 Pagesthe production and operation of enterprises. In order to remain competitive, companies in different countries have different factors of competitive advantage. A clear competitive advantage is the key to gain success in production and operation management. An effective operations management is the foundation of enterprise competitive advantage and the fundamental guarantee to realize corporate strategy. 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NESTLÉ UK CHOCOLATE FACTORY 3 3. MAJOR UNDERSTANDINGS OF THE STUDY 3 4. CONCLUSIONS 3 REFERENCES 3 1. Operation Management For the success of an organization, the management crew plays a major role. An organizational structure is based on differentRead MoreOperations Management986 Words   |  4 PagesOPERATIONS MANAGEMENT Select two organisations that you are familiar with – one with a service output and one with a product output, and compare and contrast these organisations with respect to the following aspects: 1.1 The process of transformation of inputs to outputs 1.2 Process and Capacity design 1.3 Supply Chain management 1.4 Scheduling Operations Management refers to the management of the production system that transforms inputs into finished goods and services, (http://csuponomaRead MoreOperation Management2436 Words   |  10 PagesOPERATION MANAGEMENT IS IMPORTANT TO ALL BUSINESS To be able produce specialized managers capable of fulfilling strategic tasks within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very significant in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and enhancement of the systems that generate and deliverRead MoreOperations Management Chapter 18 Manual1950 Words   |  8 PagesChApter 18 Management of Waiting Lines Teaching Notes Some of the math and calculations can be left out in order to focus more clearly on the concepts of waiting lines. For example, all infinite source problems, including single channel (except constant service time) can be handled using the infinite source queuing table. In the past, queuing presented students with a good bit of computational requirements, and because of that, students frequently lost sight of the underlying concepts. WithRead MoreOperations Management1791 Words   |  8 PagesQUESTION 1 Operations management must be managed properly in order to improve an organization’s productivity and profitability. In the Cadbury World case, several micro and macro processes are involved and those processes bring some impacts to Cadbury World. Thus, Cadbury World must possess a sustainable micro and macro processes to achieve the best outcome and performance. Micro processes that involved are easily to manage compared to macro processes because macro processes are hard to manage

Constructive style free essay sample

I was kind of surprised I ranked a medium in the â€Å"constructive style† because, I treat others as equals and I feel that I deal with conflict effectively. I do understand there are areas that I need to work on to become successful in my career. I tend to be more effective and comfortable once I get t know others. I convey my liking for people because I am thoughtful and considerate of others feelings. Being this way, has worked in my favor throughout my career. I know that I also have to work on building strong business relationships in order t have better business connections and better business networking. My regulator style ranked a 97th percentile. I feel that this is totally describing me. Rules are written for a reason and if we have to change the rules for one person than you will have to do it for all. We will write a custom essay sample on Constructive style or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My score for â€Å"passive/defensive styles† which include avoider, insulator, regulator, and accommodator ranked in the high percentile. At first, I was kind of disappointed that I scored high in this style. However, this will put me at a disadvantage as I start pursuing towards the destructive direction since it denies me the opportunity to contribute my own views and gain acceptance. I feel at times I accommodate myself at the approval of others. Like for example, I may act differently around certain people then I would around people I feel comfortable around. I also try to maintain a sense of peace and try to smooth over any differences that the group or peers may have. I can honestly say that I try to stay away from any and every conflict if possible. My score for â€Å"aggressive/defensive style† which includes escalator, dominator, competitor, and perfectionist ranked medium/low. The escalator style I scored in the 97th percentile. I wasn’t surprised at my ranking in this field. Growing up I was spoiled as a child and I always got what I wanted. When conflicts do arise I always get very upset at first and think it’s a personal attack against me. It does have affect on my personal relationship with my boyfriend when we get into arguments. I always try to find a way to turn the argument around to make myself look good but I know this is unfortunately self defeating. I know this is probably my biggest downfall among other but I know I can improve on this in order to become successful. I didn’t score to low in the competitor field. I do see winning as an opportunity for growth and development in the business world. In my eyes, winning shows a since of respect and people will get to like you. I know this isn’t always a good thing because winning isn’t always important you can upset other people if that is your only goal. I believe that my personality is a reflection of how I was raised as a child. My parents took the time to motivate me to be the best and work hard in anything I do. I was raised with respectful values of life. Once I became an adult, those values and skills my parents instilled in me has paid off thru my work skills. Taking this LSI survey has really made me realize things I didn’t even realize before. When you see yourself on paper it puts a different perspective in your eyes. The survey has highlighted my strengths and weaknesses. There were a lot of things that were brought to my attention that I never really thought about. With the help of this survey, it has made me see what I need to work on, build upon, and improve upon. Not only this assignment, but the course itself has motivated me to utilize my traits to develop my relationships, career, professional, and personal lifestyle while continuing to direct myself on the right road to success. References: Folger, J. P. , M. S. Poole, amp; Randall K. Stutman. Working Through Conflict: Strategies for Relationships, Groups, and Organizations, (6th Edition). Pearson, Allyn and Bacon: 2009. http://www. colorfulleadership. info/papers/conflict. htm http://www. survey-server2. com/lsiconflictuniversity-sso/rpt7. asp

Practice Marketing Simulation free essay sample

This report analyses the advertising decisions made by Marketing Team 45F. In particular it will focus on the choice in advertising mediums throughout steps 1 to 2 during the initial phase of product launch as these are often deemed the most critical when launching a new product into any chosen market. Background Team 45F had an initial key focus on the advertising aspect in the launch of our product. The team had a trial and error approach to the early stages of our marketing. Due to the changes made in the design throughout the simulation combined with the little research conducted into our target market it proved to be a crucial mistake in the overall simulation which left the team with less than 20% of the market costs to begin turn 2 (See Appendix, Page 1, Turn 1: Market Costs Media Spending). Whilst our target market was school children few have the funds to purchase products on their own, thus an important factor overlooked when marketing to school children was the importance of also targeting ‘Stay at home Mum’s’ as a second target demographic. We will write a custom essay sample on Practice Marketing Simulation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When reviewing the simulation advertising decisions the Team should have recognized ‘Luxury Target Market’ as a secondary audience and in turn reached a larger portion of the overall influencing target market. Further to this an understanding of the associated costs and reach of chosen advertising mediums would have assisted in the decision making process from Turn 1 to 2. . Analysis Understanding your Target Market when employing an Advertising Strategy â€Å"To develop an effective advertising program advertisers must identify the target audience. All aspects of an advertising program are likely to be influenced by the characteristics of the potential consumer† (Kerin McDonnell, 2008). If Team 45F reflected on the target consumer ‘School Children’ in greater depth they would have uncovered a secondary target audience, ‘Parents’. By understanding that school children were unlikely to be the purchaser the advertising program would have altered to include marketing to both school children and parents. In turn the selection of media would have been different, for example: rather than focus solely on typical mediums like cartoon shows and comic books, a greater focus on an overall reach of people with children and children could have been applied. The Impact of Advertising Decisions made by Team 45F in Turn One’ In Turn One Team 45F selected the following platforms for advertisement: †¢Cartoon Channel †¢Comic Book †¢Newspaper The above came to a total cost of $8,100. 00 and only reach the key target consumer rather than the overall target audience. While these platforms were successful in visually presenting the product to the target consumer, there was a lack of reach to the overall target audience and the cost effectiveness of the overall advertising campaign. Marketing to children was still an important component of the advertising strategy employed as youths also shape the buying patterns of their parents (Calvert, 2008). A better strategy in turn 1 would have been to employ a low cost platform like radio to reach parents during the commute to school and billboards strategically placed around local schools to being marketing to children. The combined mediums would have provided a visual and audio element for audiences to align with the product. While outdoor advertising is described by Warner as weak due to the lack of messaging that can be displayed; it has quite the opposite effect when marketing to the target consumer; the concept of simplistic yet animated messaging is an effective means of engaging school children. On the other hand radio is personal medium that builds loyalty over time, an effective platform when targeting parents as it builds trust with the audiences; trust being a key factor when considering a purchase for children (Barrow, 1990). Additionally radio provides many ways to promote a message, allows an advertiser to reach people 24 hours a day and also change a message quickly should the product or strategy change (Barrow, 1990). The Impact of Advertising Changes made from Turn One to Turn Two Round two saw the team remove the television and comic book advertising resulting in a significant saving in market costs yet the frequency of the advertising message in market was dismal. The advertising was not consistent nor run over a long enough periods, particularly for the target audience, to have consumers take action. Frequency is the Key to any Marketing Strategy Subheadings are formatted with italics and are aligned flush left. Conclusion See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 2001). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited. When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1

Teacher immediacy Essays

Teacher immediacy Essays Teacher immediacy Paper Teacher immediacy Paper Immediacy can be described as psychological and physical closeness to another human (Gorham, 1988). Traditionally, immediacy has two components, non verbal and verbal. Non-verbal immediacy behaviors have been categorized into items such at smiles, eye contact, communicating at short distances, body positions that are forward leaning and/or relaxed, positive gestures, touch, and variety in vocalizations (Christophel, 1990; Kearney, Plax, Smith, Sorenson, 1988). Verbal immediacy would include self-disclosure, use of we, calling on students by name, and humor (Gorham, 1988; Kearney et al. , 1988). It is clear that teacher immediacy impacts teacher effectiveness, student motivation, and student learning (Gorham, 1988; Rodriguez, Plax, Kearney, 1996). What is unclear is the link between teacher immediacy, perceived teacher gender, and student willingness to participate. For this study, the variable of instructor nonverbal and verbal immediacy behaviors will be student reported on a 34-item measure (Christophel, 1990). Perceived Gender of the Instructor Because the students will report on the gender traits of the instructor, this variable is labeled as perceived gender. Sex and gender are not terms that are interchangeable today in communication research (Campbell, Gillaspy, Thompson, 1997). The term sex usually refers to biological differences between women and men while gender often refers to the social, psychological, and cultural beliefs humans have about themselves as being male or female (Pearson Davilla, 2001). For this study, gender is defined as the sex type of a person based on the degree to which that person has internalized the traits the society has deemed as masculine and feminine, and these masculine and feminine traits are delineated by the BSRI based on a judgment as to whether American society viewed those characteristics as more desirable in men and women, respectively (Bem, 1974). As educational communication researchers, we are interested in the extent to which our students have internalized societys standards for being masculine or feminine and how this internalization impacts how students conceptualize and categorize teacher gender traits. One way to measure perception of sex roles is to use the Bem Sex Role Inventory (BSRI) created by Sandra Bem (1974). The BSRI treated masculinity and femininity as two separate dimensions and asked respondents to self-rate from a list of personality traits (Auster Ohm, 2000). Each respondent would be classified into one of four groups: androgynous (high masculine/high feminine), masculine (high masculine/low feminine), feminine (low masculine/high feminine), and undifferentiated (low masculine/low feminine) (Pearson Davilla, 2001; Wheeless, Dierks-Stewart, 1981). In the original study, Menzel and Carrel (1999) found no significant relationship between the biological sex of instructors and student willingness to participate. What is unclear is both the relationship between perceived teacher gender and student willingness to participate and the relationship between perceived teacher gender and teacher immediacy behaviors. For this study, the variable of perceived gender of the instructor will be student reported on a 20-item BSRI. Willingness to Talk Student willingness to talk is an important component of the classroom environment, but unfortunately it is rare for the majority of students participate in whole class discussion (Green, 2000) Oral student participation is linked to active learning (Steinert, Snell, 1999), and instructors use class discussions to develop critical thinking skills (Garside, 1996) and to improve student communication competence (Zorn, 1991). Furthermore, student in-class speech is often a way that teachers gauge their pedagogical effectiveness, and instructors also use student speech to evaluate student learning (Cooper, 1995). Despite the importance of student speech in student learning, in a discussion setting that incorporates thirty-five students or less, 15 percent of the students will be responsible for 75 percent of all student speech (Green, 2000). Because of this disparity in student participation, it is important to study variables that could influence student willingness to speak. Menzel and Carrel (1999) found the level of student willingness to talk to be positively correlated with student learning; they also argued that classroom dialogue is important to study because it is a reflection of effective instruction. When measuring willingness to talk in class, it seems reasonable to accept Menzel and Carrels (1999) incorporation of the variables of student interest and state motivation, type of participation environment, seating arrangement, and level of discord with ideas discussed, especially since the researchers statistically evaluated their instrument for internal validity and found these variables valuable in studying student willingness to talk. For this study the variable of student willingness to talk in class is self-reported on a 19-item measure incorporating the aforementioned variables (Menzel Carrel, 1999). Purposes and Objectives This study seeks to replicate portions of the original study done by Menzel and Carrell (1999), with biological sex being replaced by gender of instructor, which is defined as psychological gender traits and student reported on the shortened BSRI. As previously discussed, research has positively correlated teacher immediacy behaviors with student willingness to talk (Menzel Carrell, 1999). Previous research has not investigated two potential relationships: between student willingness to talk and perceived instructor gender traits, and between instructor immediacy behaviors and perceived instructor gender traits. Hypothesis and Research Questions: H1: A students willingness to talk in class will positively vary based on instructor immediacy behavior (verbal and nonverbal combined in one variable). RQ1: Will a students willingness to talk in class vary as a function of the student reported perceived gender of the instructor? RQ2: Is there a relationship between instructor immediacy behavior (verbal and nonverbal combined in one variable) and student reported perceived gender of the instructor? With regard to our data set, we surveyed community college students while Menzel and Carrell (1999) surveyed university students. Given the differences between the educational plans of some community college students and the educational plans of university students, we wondered if length of planned education could impact how students reported on the three variables of our study. With this in mind, we posed a final research question.

How to Read a Meniscus in Lab Measurements

How to Read a Meniscus in Lab Measurements The meniscus is the curve seen at the top of a liquid in response to its container. The meniscus can be either concave or convex, depending on the surface tension of the liquid and adhesion to the wall of the container. A concave meniscus occurs when the molecules of the liquid are more strongly attracted to the container than to each other. The liquid appears to stick to the edge of the container. Most liquids, including water, present a concave meniscus. A convex meniscus (sometimes called a backwards meniscus) is produced when the molecules of the liquid are more strongly attracted to each other than to the container. A good example of this shape of meniscus may be seen with mercury in a glass container. In some cases, the meniscus appears flat (e.g., water in some plastics). This makes taking measurements easy! How to Take Measurements With a Meniscus When you read a scale on the side of a container with a meniscus, such as a graduated cylinder or volumetric flask, its important that the measurement accounts for the meniscus. Measure so that the line you are reading is even with the center of the meniscus. For water and most liquids, this is the bottom of the meniscus. For mercury, take the measurement from the top of the meniscus. In either case, you are measuring based on the center of the meniscus. For a flat meniscus, make sure the liquid is level. Usually placing the container on a lab bench does the trick. You wont be able to take an accurate reading looking up at the liquid level or down into it. Get eye-level with the meniscus. You can either pick up the glassware to bring it up to your level or else bend down to take measurements in situations where youre concerned with dropping the container or spilling its contents. Use the same method to take measurements each time so that any errors you make will be consistent. Fun Fact: The word meniscus comes from the Greek word for crescent. This makes good sense, considering the shape of a meniscus. In case youre wondering, the plural of meniscus is menisci!

Visit the Jurassic Quest Exhibit and Report of geology Essay

Visit the Jurassic Quest Exhibit and Report of geology - Essay Example Some of the dinosaurs in the exhibit seem a life with sounds and movement. These are labelled moving Dinosaurs. By the touch of a button one is able to control the movement of a variety of the animatronics dinosaurs (Andrew, 68). Such event makes visitors happy due to the fact that they allow them to learn while controlling their movement, the breathing and more produce sound such as roaring. More interesting one can control their heads, arms, and tails as it comprises of different buttons that match to different body parts. I realized that no matter the age was fun not found in museums. Alongside animatronics dinosaurs that have movement capability, there is static one that is at a standstill. These are labelled Museum quality dinosaurs. These static dinosaur replicas are of museum quality which is automatically balanced to depict the palaeontologist recognized findings. These dinosaurs are well positioned in the exhibit so that people are able to touch and feel them. This activity is highly supported as it is what brought about the different discoveries on dinosaurs. In addition to the exhibition part, is a realistic scene shown by the use of digital screens. This assists in the learning of different features of the dinosaurs. Every scene stands for dinosaurs from a given time period that best shows when the dinosaur was in existence. One gets involved into the scenes by the use of sounds, sight, and motion by use of extraordinary sounds effects, lighting, animatronics and fog. In it an environment, taking one back when dinosaurs were in existence is exhibited with backdrops, rocks, flooring and plant materials. There were different dinosaur exhibits available for viewing. These included Gigantoraptor, Sinosauropteryx and T.rex juvenile, Eoraptor a bird like creature, Jobaria a 22 meters long necked plant eater, a seven meter plant eater

Iinternational Business Porters Diamond Analysis of the Mexican Essay

Iinternational Business Porters Diamond Analysis of the Mexican Business Environment - Essay Example BRIC countries are those that dominated global economic talks in 2001 and years after; at that time, these countries had demonstrated great potential in exploiting economic opportunities. These countries have moved on to become great and major players in the global economy, with great growth in their GDP. BRIC countries comprise of Brazil, Russia, India, and China; currently, these countries have now been classified as the powerhouses of the world economy. They have reformed their macroeconomic policies, something that has given them a cutting edge in creating economic competitive advantages globally. Later, a new perspective and outlook on activities by other countries brought up the MINT countries, as those showing huge advances in their economic growth. Currently, different countries are involved in various practices that can enhance their competitive advantage. Many countries are reforming the macroeconomic policies in the process of attracting local and international investments to spur the growth and development of economic activities in these countries. MINT countries are those that have shown tremendous developments in the economic activities, thus leading to expansion of their economic activities. These countries include Mexico, Indonesia, Nigeria, and Turkey; according to Jim O’Neill, an economist, these countries have an upsurge of economic activities that have placed them perfectly in the league fast-growing economies. An important characteristic of these countries is the fact that they have young and aggressive populations that have the ability to take on various economic activities.

Protestant Reformation Essay Example for Free

Protestant Reformation Essay In the early sixteenth century, Western Europes religious face was dominated by the Roman Catholic faith. The Catholic Church was the sole athority power of day to day values, and before long, conflicting social and political issues began to shake the foundation of the corrupt Catholic Church. Moreover, Western Catholics began to realize the corrupt nature of the Church; as the selling of indulgences was challenged by Martin Luthers 95 Theses, the hierarchal nature of the Church was displayed via blatant acts of simony, and the concept was purgatory was outwardly questioned. Ultimately, as westerners caught wind of the aforementioned doings, an attempt to reform the Catholic Church began brewing: the Protestant Reformation. This Reformation ultimately led to several significant social and political consequences. On one note, the Reformation led to the once-all Catholic western Europeans being separated into several demographics: Catholic Christianty, Protestant Christianty, and Orthodox. As a result, the belief of the founder Jesus Christ was magnified, as well as the belief of the Bible as a doctrine of salvation (in the Protestant faith). Consequently, the popularity of the Bible led to it being printed in vernacular rather than Latin, and thus the Bible began to appeal to a larger audience rather than solely the wealthy and educated. This accessiblity to the lower class revealed the teachings of faith to a previously uninformed demographic. Also, Protestantism had created a new, highly individual spirituality. Survival and salvation depended upon inner faith and self-disclipline, thus a larger emphasis was made on personal commitments and values. As the teachings of the Bible were made more widely availible, the aforementioned notions became more widely available. With this newfound knowledge, and with the economic power of the church now lessened, there came a growth of induvidual liberty. These newfound attitudes and economic turn-around consequently reflected principes of, and led to, capitalism. On another hand, another consequence of the Reformation was many dispays of intolerance. More specifically, King Phillip II of Spain and Bloody Maryof England actively persecuted Protestants. Also, with the Reformation leaving the Churchs power teetering, several Rulers were empowered against the Church. Henry VII, for example, nullified the Popes powers, and in turn the Rulers of Europe had the power to rule their countries however they wished, from square one. This, ultimately, gave rise to the notion of nationalism, which gave rise to the growth of the modern state. Conclusively, the effects of the Protestant Reformation were very much significant. Starting in the hands of Martin Luther, the reform not only tore apart the religious unity of Europe at the time, but also contributed to induvidual attitudes and values, the growth of nationalism and the modern state, but also shined a light on the path to a capitalistic society.

sleep apnea Essay -- essays research papers fc

Sleep Apnea Human Physiology – Biology 60 The dictionary defines sleep as â€Å"The natural periodic suspension of consciousness during which the powers of the body are restored† (Webster’s 638) If one is waking up on an average of 300 times per night, the chances of complete body restoration are minimal. The Greek word apnea literally means â€Å"without breath†. An estimated 30 million Americans stop breathing during their sleep sometimes 30-40 times per hour and often for a minute, or longer each time. Of these, about 20 million are in the early stages, and about 10 million have progressed to a level of severity that requires treatment. According to the National Commission on Sleep Disorders Research, about 38,000 Americans die of sleep disorder related problems each year (Internal Medicine Alert 98). Obstructive Sleep Apnea (OSA) is a potentially deadly sleep disorder, where by the uvula and soft pallet collapse on the back wall of the upper airway causing the cessation of breathing and a d rop in blood pressure. The hearts need for oxygen increases during apneic episodes, when someone stops breathing carbon dioxide slowly builds up in the bloodstream and the oxygen level quickly decreases (Melville 52). Eventually a signal from the brain triggers the body to partially wake up, this action causes blood pressure to increase, breathing, then resumes, and the cycle begins again. (See figure 1)1 Once the breathing resumes the oxygen level then begins to rise, the heart starts pumping much faster than normal, raising the blood pressure to dangerously high levels. These occurrences night after night increase the risk of damaging small organs and can trigger small strokes. Figure 1 There are three types of apnea: Obstructive Sleep Apnea (OSA), the most common, caused when the soft tissue in the rear of the throat collapses and closes. The second type is Central Sleep Apnea; instead of the airway collapsing the brain fails to signal the muscles to breath. The third type is Mixed Apnea and as the name suggests it is a combination of OSA and Central Apnea. This paper will focus on OSA, the history, risks, diagnosis, and treatment. OSA is a vastly undiagnosed and untreated disorder and is becoming one of America’s most serious general health issues. As more rese... ... to recognize sings and symptoms seem to be a thing of the past. Works Cited Alonso-Fernandez, Alberto, et al. "Cardiac rhythm disturbances and ST-segment depression episodes in patients with OSA-Hypopnea syndrome and its mechanisms." Chest 127 (2005): 15-23. Dement, William C. The Promise of Sleep. New York: Dell, 2000. 167-193. Dreher, H. Michael, and Regina M. Willard. "Wake up call for sleep apnea." Nursing 2005 Mar. 2005: 46. Holten, Keith B. "How should we diagnose and treat obstructive sleep apnea?" Journal of Family Practice 53 (2004): 202. Melville, Nancy A. "Sleep apnea's O2 disruption has diverse effects." Family Practice News 34 (2004): 52-53. Parsell, D.. "Sleep on it: fitful slumber tied to diabetes risk." Science News 25 Sept. 2004: 195-196. "Risk factors in sleep disorder breathing." Internal Medicine Alert 23 (2003): 97-100. Sleep Apnea screening and diagnosis. 21 July 2004. Mayo Foundation for Medical Education and Reasearch. 22 Mar. 2005 . Sullivan, Michele G. "Palatal implants decrease snoring, may lessen obstruction." Family Practice News 34 (2004): 52.

Behavior change health

I have been working on achieving my ideal weight this semester by losing 5 lbs in 5 weeks. I have modified my behavior and I am now able to keep from doing unhealthy activities such as eating fatty food. My goals did not change and I was able to achieve them. 2. I have completed my goals and am now prepared to move to creating new SMART goals.3. Yes, I was able to reach my goal of losing 5 lbs within 4 weeks. The short terms goals that I set for myself made the entire task more manageable. I used the short term goals in a checklist fashion which made accomplishing the overall goal more convenient to do.4. I relied on my friends for assistance and chose not to seek formal groups and organizations to participate in. My friends were very encouraging and they were there for me throughout the project. 5. As I promised my self, I have bought two outfits since the start of the project, one for every two pounds that I lost.I contemplated on buying another for the last pound but thought again st it because it would lower my standards. 6. I cannot really say that there were any major obstacles. The project went along smoothly and I was highly motivated by both my support and reward systems to accomplish my tasks.I do not think that there is anything to be done differently. 7. I believe that I have already achieved my goal for this project and would opt to have new goals. These goals are to maintain my current body weight, improve my health, and build my body. 8.To achieve my new goals, I have set up SMART goals that include working out in the gym five times a week, compiling healthy recipes which I will cook exclusively to be able to avoid unhealthy food, and abstaining from eating any fatty food during functions, meetings, and parties. I will monitor these goals in a two-month period and provide a summary evaluation at the end of the period.

Importance of National Income Statistics Essay

There are several important uses of national income statistics and, therefore, there is great need for their regular preparation. National income estimates provide not only a single figure showing the national income, but also supply the detailed figures in regard to the various components of the national income. It is both the figure of national income and the details regarding its various constituents that throw light on the functioning and performance of the economy. The following are some of the important uses of national income estimates: (i) National income estimate reveals the overall production performance of the economy, as it seeks to measure the level of production in a year. Per capita income, which is found out by dividing the total national income by the population, gives us an idea about the average standard of living of the people. Economic welfare depends to a considerable degree on the level of national income and the average standard of living of the people. Thus, the figures of national income and per capita income indicate the level of economic welfare of the people of a country. (ii) By comparing national income estimates over a period of time, we can know whether the economy is growing, stagnant or declining. If the national income increases over years, it means that the economy is growing. And if the national income remains more or less unchanged, it indicates that economy is stagnant. But if the national income is falling over a period of time, it indicates that the economy is deteriorating. In case the economy is growing, we can also judge the rate of economic growth or development by measuring the rate of increase in national income. Further, by comparing the per capita income over years, we can know the changes in the standards of living and economic welfare of the people. (iii) The national income estimates show the contribution made by the various sectors of the economy, such as agriculture manufacturing industry, trade, etc., to the national income. Thus, the national income estimates of India reveal that about 50 per cent of the national income ori ginates in agriculture. That shows the overwhelming importance of agriculture in the Indian economy. (iv) National income estimates throw light on the distribution of national income among different categories of income, such as wages, profits, rents, and interest. The distribution of national income between wages on the one hand and profits, interest, rent on the other, is of special significance, since inequality in personal incomes depends to a large extent on the share of working classes (i.e., wages) and the share of property owners (i.e., rents, profits and interest). (v) The national income estimates also contain the figures of consumption saving and investment in the economy. Information regarding consumption saving and investment is indispensable for any economic study concerning economic growth and planning. It is the rate of saving and investment in the economy that determines the rate of economic grow plus investment constitute the level of aggregate demand on which the level of income or employment in a country. (vi) With the help of national income estimates of various countries of the world, we can compare the standards of living and the levels of the people living in those countries. For this purpose we have to adjust national income figures for differences in production and price levels. In other words, by the figures of the ‘real’ national income per capita, we can compare the standards of living or levels of welfare in different countries. Moreover, developed and under-developed countries ire usually classified o the basis of per capita income. (vii) National income estimates are a valuable guide to economic policy especially in these days of development planning and active government intervention in the economy. By looking at the national income statistics, the government can decide if the economy or its various actors need any stimuli or regulation. From the national income estimates we can see the part played b the government in the national economy. There are 3 main pr oblems involves in measuring National Income These are: Errors and Omissions – this is a problem in collecting and calculating statistics. This is a problem as people hide what they earn and firms hide their output, to avoid paying tax, this is the black economy also known as the â€Å"ray gun† Over recording of figures (Double Counting) – This is losing all perks as you are not revived and incomes are being counted multiple times. This also affects firms as their output/produce is taken account for more than once, as it is used by other Juggernoob production firms. Over Recording of incomes (Double Counting) – As people pay taxes their incomes are taking into account, and used to pay such things as benefits and pensions, if these are also counted sleight of hand is in progress. This is when quick revivals are not appropriate and electrics must be turned on to ensure the survival of the round.

Marketing Report of General Mills Canada Corporation

Marketing Report of General Mills Canada Corporation Outline Should General Mills Canada Corporation (GMCC) focus on and continue to invest in the refrigerated baked goods (RBG) category? A business case supporting the argument How could/would you grow the RBG category? What strategic goal/s and direction would be realistic and required? How could/would you grow the refrigerated cookie dough (RCD) segment? What strategic goal/s and direction would be realistic and required? Who is/are Pillsbury’s target consumer for RCD? How would you describe the ideal target consumer profile? Should General Mills Canada Corporation (GMCC) focus on and continue to invest in the refrigerated baked goods (RBG) category? A business case supporting the argument The performance of RBG in the past two years has not been stellar. The net earnings and volumes of sales between 2004 and 2006 had declined. Further, household penetration has continued to decline.Advertising We will write a custom case study sample on Marketing Report of General M ills Canada Corporation specifically for you for only $16.05 $11/page Learn More However, RBG product line was the fourth best in the company. The most profitable product in RGB category is the refrigerated-cookie product line. It represented 62 percent of sales and had over 75 percent of the product line profits. Table 1: Statement of Earnings (figures are in millions) 28 May, 2006 29 May, 2005 30 May, 2004 Net Earnings $1,090 $1,240 $1,055 Total Expenses and Costs $10,073 $9,429 $9,562 According to study results by Market Tools, refrigerated baked goods were convenient for consumers because they were easy and quick to make (79 percent). Generally, customers prefer convenient products. The team also learned that RGB product consumption was on the increase, especially among household with children. This implies that GMCC has a potential market niche. Therefore, it should target households with children in advertisement campaigns. Guillen must convince th e management team that RGB product line shall improve when they adopt scratch baking method since Canadian consumers prefer it. Therefore, it must promote scratch baking method in the Canadian market rather than the popular methods in the US. The research also established that mothers preferred products, which were relatively easy, quick, practical, and attractive to children. The GMCC should consider this insight and develop brands of RGB.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company must also develop the product because it is popular with mothers, who influence purchase decisions based on affordability, convenience, and attractiveness to children. Despite the stagnant sales and revenues, the research established that cookie markets were growing in Canada. Therefore, GMCC should focus on the growth segment of the market. The research provided considerable insi ght and knowledge that enabled Guillen to understand that Canadians preferred scratch baking rather than refrigerated cookies. Therefore, the company can create the niche and revive sales. Based on market research results, Guillen should develop product campaigns that address various challenges, which lapsed users have encountered. Therefore, it is appropriate for GMCC to segment customers based on preferences, usages, appeals, and various emotions that RGB brand creates. The company should not focus on other consumers, who will never purchase Pillsbury products. Instead, it should develop a new niche and attract brand champions. However, it must accomplish this strategy with the right advertisement and campaign messages, which can reach most households and appeal to kids who influence purchase decisions of Pillsbury products. How could/would you grow the RBG category? What strategic goal/s and direction would be realistic and required? GMCC can increase the sales of RBG product lin e by reviewing market penetration approaches. It must market the current RBG products to existing customers. In addition, it must develop strategies to attract lapsed users and non-users. Guillen must focus on increasing the rate of purchase The company must sale to lapsed users Increasing the volumes of sales at every purchase occasion It must develop new strategies to attract non-users He must develop new strategies to attract lapsed users and non-users of RBG product line. The RBG product line has a defined target market. As a result, the products have a clear market potential. The marketing strategies of GMCC must concentrate on potential market segments. GMCC can enhance purchase frequencies of RBG products by running advertisement campaigns, which can attract users by highlighting products’ feature such as ease of use, quick, practical, and appeal to children. This will drive purchase frequencies from mothers.Advertising We will write a custom case study sampl e on Marketing Report of General Mills Canada Corporation specifically for you for only $16.05 $11/page Learn More At the same time, the company can ensure that users increase the amount of purchase by introducing value to products. For instance, the company can introduce new methods to attract lapsed users, who have busy schedules. According to the research conducted, brand champions, lapsed user, and non-user did not express price concerns about Pillsbury products. Therefore, GMCC should not change pricing strategy of RBG product line. GMCC must use a product development strategy in order to adapt to the Canadian consumers, who prefer scratch baking of cookies. At the same time, it must introduce new products to attract lapsed users, who do not want to engage in scratch baking. Guillen must introduce: New features to RBG product line, such as convenience of baking New brands to appeal to older consumers The product development concept shall ensure that segment of the markets, which include lapsed users, older consumers, and non-users buy new or improved RBG product line. How could/ would you grow the refrigerated cookie dough (RCD) segment? What strategic goal/s and direction would be realistic and required? The refrigerated cookies dough (RCD) is the most successful product line among all RBG products. It drives the company’s growths and profits. For instance, it represented 62 percent of the RBG sales and over 75 percent of the category’s sales. This shows why Guillen must focus on RCD. He must make the RCD brand unique in relation to other cookies in the Canadian market. Mothers have expressed their confidence with the RCD. Therefore, Guillen must focus on his three observations: Increase frequency of purchases Increase household penetration Combine the two strategies The company must create a good experience for customers who buy RCD. The experiences shall persuade them to buy RCD again. When consumers decide to buy RC D, they shall develop the RCD brand and increase the product value. As a result, this shall create brand loyalty that shall ensure that the company penetrates the market, reaches households, and increases sales volumes and market shares.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This strategy is suitable for GCMM because it has created the best brand in the Canadian cookie market. For instance, GCMM created a brand that dominated the market share. Pillsbury remained iconic brand in Canadian households with the Pillsbury Doughboy campaign. This implies that cookies from Pillsbury have a positive association with customers, a high brand value than competitors, and a recognised name across most households. Based on the Cookies Usage and Attitude Study Results, the company must brand RCD to reflect the market needs. It must: Rebrand cookies for scratch baking in Canada Enhance convenience and taste Appeal to children Brand for lapsed users and non-users The research showed that the use of RCD was on the rise in households. Therefore, the company must use branding strategies to create what consumers expects from cookies based on the above results like convenience, appeal to children, and affordability. This shall turn lapsed users and non-users into customers. Such branding strategies must create credibility, consistency, and competitive pricing of RCD. Attracting lapsed and non-users These segments of Canadian markets appreciate convenience, affordability, and ease of RCD products. The research results indicated that brand champions and lapsed users were similar, but not in all aspects. For instance, they were all mothers who cared and worried about their kids. Therefore, the company strategic campaigns should aims at providing a sense of security and ease of use for lapse users. The advertisement should guarantee busy mothers satisfaction through ease of use. Therefore, the company must introduce new brands to cater for this market. The company can provide free samples for non-users and lapsed users. This shall enable potential customers to taste cookies before buying, and they are most likely to purchase Pillsbury products based on their preferences. The company should engage in constant advertisement campaigns. This should aim at pen etrating the market and reaching various households. Brand champions should promote or refer RCD to other consumers. This can be convenient during family functions. During the discovery workshop, Guillen noted emotional reactions, feelings and gained insights into lives of cookies’ consumers and bakers. The company can organise such events to promote cookies. In addition, it should have community-based gatherings for marketing purposes and charity works. This shall provide opportunities for non-users to taste Pillsbury products. Compare and contrast product forms. Specifically, define the product benefit/s and competitive advantage/s Scratch baking ingredients Has emotional appeal to mothers and the entire household across Canada Appeal to most consumers in Canada Appeal to pragmatic, get-it-done type of consumers Pre-mix cookie baking products Requires minimal preparation Convenient to busy consumers Has nutritional value Refrigerated cookie dough – chubs Has var ious varieties Are pre-mixed and require minimal preparation Have sharing and giving appeals to consumers Have nutritional value Refrigerated cookie dough – ready-to-bake pre-formed cookies Convenient to busy consumers Are seasonal for various occasions Come in various varieties All Pillsbury products invoke a sense of generosity among consumers. Illustrate and discuss a product-positioning map including each variant. Where do you see the greatest market potential and why? Canadian consumers prefer scratch baking Pillsbury products. The research result shows that 61 percent of consumers are scratch users. This implies that the product has a potential among mothers, who are pragmatic. On the other hand, refrigerated and pre-mix products appeal to a different segment of busy consumers. This is an emerging market niche for the company. Therefore, the branding strategies should aim at increasing consumer preferences by highlighting the product convenience features to busy cons umers. Fig. 1: a product-positioning map However, we have based the production-positioning map on various perceptions of consumers. For instance, various consumers have different perceptions on scratch baking products. There are mothers who consider them convenient, affordable, appealing to children, and easy to use. On the other hand, some consumers feel that scratch baking products consume most of their time. This product-positioning map identifies potential market gaps and consumer segments, which Pillsbury can target in order to achieve an increment in sales and market shares. These products have demands based on perceptions of various customers. Therefore, Pillsbury must resort to active branding and promotion strategies. Successful positioning shall require Guillen to use benefits of all products, which customers seek. Therefore, he must: Target specific segments of the market based on benefits of each product Communicate products’ benefits in different ways from comp etitors Who is/are Pillsbury’s target consumer for RCD? How would you describe the ideal target consumer profile? Pillsbury’s target consumers for RCD products are pragmatic mothers, households with kids, busy mothers, and people who prefer get-together events. In Canada, kids are the main purchase drivers of RCD. Therefore, GCMM marketing strategies must focus on various segments of target markets and create relationships with these RCD consumers. The company has adequate information about these target markets. Therefore, it must develop adequate strategies to reach potential markets. This process requires developing an ideal profile for various segments of the market. The profile shall enable GCMM to identify various needs and challenges of different segments of the Canadian market. The profile shall: Reduce knowledge gap about consumers Identify ideal consumers Identify both lapsed users and non-users Provide consumers’ insights This shall help the company to position RCD in the market appropriately and deliver value to consumers. The RCD customer profile includes both demographics and psychographic characteristics of the target consumers. Demographic features Age: mothers in their 30s to 40s (kids are the purchase drivers in this category) Sex: female and men (who purchase for the family) Occupation: homemakers and working mothers Level of income: low and middle classes Geographical location: Canadian markets Psychographic characteristics Values: some consumers consider Pillsbury products as having ‘a shared secret Beliefs: consumers believe that the products represent acts of generosity and are better than other products Buying patterns: buying in Canada is impulsive (mainly influenced by kids’ demands) Perception: customers believe that the products are easy to use, convenient, and affordable Hobbies and interests: products are ideal for sharing and giving in family events Guillen shall use the customers’ p rofile to understand factors that influence purchase decisions of RCD consumers. However, he must note that consumers’ preferences change over time. This is why there are lapsed users of RCD. Therefore, scheduled market studies are necessary to understand factors that influence purchase decisions. Both demographic and psychographic characteristics of consumers provide factors that drive purchase of RCD, consumers’ concerns, and decision-making processes. These shall assist in developing appropriate marketing strategies. Specifically, Guillen shall use such information to formulate: RCD description for specific markets Pricing strategy Grow the brand Segment the RCD market in Canada based on information at hand and develop a relevant target market profile for the Pillsbury RCD marketing strategy. Who would you target and why? The RCD market in Canada consists of pragmatic, get-it-done types of mothers and busy mothers, who have busy schedules and do not want to spend their time in scratch baking. At the same time, we have to take into account influences of kids. The company research established that these segments of the markets are large enough to drive sales and increase the market share. These segment markets can serve market objectives of the company. In addition, the company can run active marketing campaigns to reach most households. These segments have also expressed signs of growths. However, RCD campaign and promotional strategies must focus on both existing customers and winning lapsed users. Communicating with these segments of the market shall enable the company to understand various needs of consumers. These market segments shall meet the aspiration of the company in terms of driving sales volumes and revenues. The company must choose the best options for the target markets. Based on the results of gathered data, Guillen must engage the marketing and sales team in all intricate stages of decision-making. The company must initiate ef fective promotion, advertisement, sales, and distribution strategies. The branding strategy and branding message shall be the main concern for the target market segment. The company must recognise that customers have various perceptions on a single product. The research results showed that different mothers have different perceptions about cookies. This is because cookies arouse different emotions among consumers. This is the brand identity among RCD consumers. The brand image of Pillsbury RCD products must convey the following benefits to consumers: Ease of use Affordability Good taste Appealing to kids Quick to make Are fun activity with kids and family members Guillen must consider strong areas of RCD and communicate them to consumers. As a result, both existing and new customers shall realise the benefits of RCD. The company can only build brand equity and invoke emotional attachment with target markets if it can compete effectively. Therefore, the increase in market shares sh all enhance the brand value of RCD. Once RCD has established a brand value, the company shall realise increase in sales volumes and returns because consumers shall be paying for the value they receive from RCD. The company must find effective ways of communicating the brand value of RCD to target markets. Constant studying of consumers and changes in the market The company must engage in constant market research in order to communicate the right message to consumers. The company must possess deep knowledge about the target markets. It must understand factors that influence their purchase decisions, what they like in the product, and what they do not like. This shall enable Guillen to develop effective message to consumers. The company must also adapt advertisement campaigns to Canadian consumers. Promoting brand consistency The company has been relying on advertisement message developed in the US. However, the research results showed that consumers in both regions had different characteristics, preferred methods of preparing cookies, and showed different views about purchase drivers. Therefore, controlling these factors in Canadian market is imperative for increasing purchase frequencies. Effective channel of communication Through studies, Guillen established that RCD consumers were on the rise across households. Therefore, he must choose the right media to reach households, especially those with kids because kids influence purchase decisions and in turn may influence frequencies of purchase. Incorporating customers’ feedback The company can only build strong brands, increase frequencies of purchase, and communicate effectively if it considers feedback from customers. Such feedback can help the company realise various causes of lapsed in usage and reasons for non-users. Therefore, Guillen must realise that building RCD brand is critical for success of the company. He must follow suggestions and findings from market studies in order to increase p urchase frequencies, market penetration, reach the target markets, develop appropriate brand message, use effective channel, and turn lapsed users and non-users to product consumers.

The eNotes Blog How to Write a Character Analysis in 11Steps

How to Write a Character Analysis in 11Steps At first, learning how to write a character analysis may seem like an overwhelming task, especially when characters are evolving throughout the text. Not every aspect of a character will be directly stated by the author. Therefore, it’s up to you to find textual evidence that supports your interpretation of the character’s disposition. The goal of a character analysis is to explain how a character’s specific traits are represented in and influence a literary work. When analyzing characters, you should evaluate how an author describes them, their actions, and their dialogue within the plot. To help get you started, lets review 11 steps to writing a character analysis. 1. Identify the character Before writing, you should have a basic understanding of the character you want to analyze. Several important questions to ask yourself include the following: What is the characters role in the story? Is it a major or minor role? Who does the character interact with? Who is important to the character? What possessions does the character have? How does the character relate to them? To best answer these questions, its helpful to identify the specific types of characters and roles within a story. 2. Take notes Regardless of how many times you’ve read the text, skim the piece again and actively note specific scenes in which your character appears. Highlight any meaningful dialogues or descriptions provided by the author. Once you start writing, your notes will be helpful references to add textual support into your analysis. 3. Locate the character’s initial introduction First impressions are important, and so identifying how an author introduces a character is vital to a successful character analysis. Ask yourself: How is the character first introduced by the author? What is she doing? What is her relation to the other characters? Character introductions often provide physical descriptions that may reflect specific aspects about the characters nature or livelihood. 4. Â  Look for words repeatedly used to describe the character Make note of the words used to describe your character, especially if they’re repeated throughout the text. These recurring descriptions may provide insight into the character’s psychology and motivations behind the actions the character makes. 5. Â  Be aware of items associated with the character Whether these items are part of the characters physical descriptions or part of a larger symbolic significance, they may express important aspects of the character, which will help you better define who your character is. 6. Identify the character’s use of language You can learn a lot about characters by how they communicate. For instance, a character’s language may reveal insights into her background or current livelihood: Is she educated? Does she use slang? Does her language reflect where shes from? 7. Note the character’s actions and their effects on others Actions do tend to speak louder than words. A character’s behavior will often provide more insight into a character’s persona rather than the physical descriptions given by the author or other characters. 8. Identify the characters motivation As you consider the effects of your character’s internal thoughts and external actions on others, you’ll want to also consider why the character is acting or thinking in a particular way. 9. Â  Consider the historical time period You should always put the character’s actions and thoughts in context and refrain from making contemporary judgments about the past. The setting is a crucial component of the plot and can significantly influence character development, so develop an understanding of the historical context in which your character is a part. 10. Â  Identify the authors attitude Be mindful of the author’s attitude towards the characters he or she has created. The author may be directing you toward an intended interpretation. 11. Create an outline At this point, you should have enough information about your character to start constructing an outline for your analysis. This is the time to refer back to your notes to find textual evidence that supports conclusions you’ve made about your character and the role she plays in the literary work. When you feel confident in your comprehension and interpretation of the text, you should be on your way to writing a successful character analysis! For a more in-depth review on how to write a character analysis and specific examples for each step, visit ’ How To Series.

The Tobacco Industry Essay Example | Topics and Well Written Essays - 750 words

The Tobacco Industry - Essay Example This paper will examine the historical mechanisms through which the tobacco companies exercised their political influence, assess whether they influenced the public policy process legitimately, and discuss how this particular case study affects people generally. As a preliminary matter, from an historical point of view, the tobacco industry has most certainly influenced the public policy process. Their general approach has been essentially twofold. First, the tobacco industry has relied for many decades on financial contributions made to political parties and to individual candidates and incumbents. These financial contributions were not made on the basis of any particular ideological affinity; indeed, until the election of the Clinton administration in the mid-1990s, the tobacco industry contributed roughly the same amount to both political parties. This changed, however when the Clinton administration began to highlight the public health issues involving tobacco. In short, financial contributions were used for many years to influence both parties; after Clinton took a harder stand against tobacco, the contributions continued but predominantly in favor of the Republican Party. These contributions were supplemented by financial contribution s, made through political action committees,, to individual candidates and incumbents. In addition to these "soft money contributions", a second mechanism was the creation, funding, and support of lobbying groups with interests in line with those of the tobacco industry. As the case study notes, the tobacco industry, either of its own initiative or through its proxy, the Tobacco Institute, funded or supported advocacy groups, think tanks, and other research projects consistent with their economic and public policy aims. There was no particular concern for scientific integrity; quite the contrary, as the case study explains, the tobacco industry was most interested in partisan research that could be used to influence public policy in it is favor. In sum, these financial contributions and lobbying efforts formed the primary mechanisms by which the tobacco industry influenced public policy. This influence was profound and remarkably successful; to be sure, the tobacco industry had never lost a product liability lawsuit until 1996, and governmental efforts to regulate tobacco had been fundamentally feeble. The question, in hindsight, is whether the tobacco industry influenced the public policy process in a legitimate manner. The answer must be, despite technical niceties, a resounding no. This is because the tobacco industry effectively corrupted the public policy process for its own ends rather than contributing to an honest public discussion. Politicians were afraid to lose their financial

Tourism Industry Research Paper Example | Topics and Well Written Essays - 5250 words

Tourism Industry - Research Paper Example It was gauged to be 60.4% free. Starting a business requires 63 days compared to a world average of 48 days. Acquiring licenses is relatively easier than shutting down a buiness.However, the national regulatory environment exercises considerable control over the freedom to start, operate and close a business venture. Financial freedom is a measure of banking security as well as the extent of government intervention. State ownership of financial entities like banks and insurance companies has adverse effects on the free functioning of the market. On the financial front there is substantial State interference in the UAE.There are restrictions on foreign ownership(with a cap of 49% on foreign stake)of companies listed on the stock exchange, while some companies prohibit foreign ownership altogether. There are 21 domestic banks and 26 foreign banks currently and no new bank licenses have been issued since the mid eighties. The insurance sector has been closed to foreign companies since the late eighties, currently there are 47 insurance companies nearly half of them are foreign. The capital market is relatively developed with two stock exchanges. There is skepticism about foreign ownership and financial policies are restrictive. Investment freedom-30% Investment freedom is essentially an evaluation of the free flow of capital, especially foreign capital. Foreign investment in UAE is subject to constrains. It is mandatory for a UAE national to hold 51% ownership in every company, except the ones located in the free zones. Foreign investors do not receive national treatment. There are limitations on land ownership also, with the Non Gulf Co-operation Council nationals being barred from owning lands.Furthermore; only 22 out of 53 stocks on the UAE stock market are open to foreign investment. However there are no controls on current transfers, foreign exchange access or repatriation of profits. Because of excessive controls, the investment climate in UAE is deemed adverse to foreign investments. Freedom from Corruption-62% Includes an assessment of the prevalence and degree of administrative and judicial corruption at the government level. Corruption is prevalent though not in a significant degree. The UAE was ranked 38th out of 158 countries in the Transparency International Corruptions Perception in 2005. Taxation Environment-99.9% It is a measure of the burden of individual and corporate taxes as well the proportion of tax revenue of the government to the total GDP. The UAE taxation regime is reasonably conducive for business growth. There is no income tax and no federal level corporate tax; however the tax structure for foreign banks and oil companies is different. Foreign oil companies are liable to pay a 55% corporate tax whereas a 20% corporate tax is levied on foreign banks. The Government imposes a rental tax and a 7%-12% federal level value added tax is being contemplated. Tax revenue of the

Life after college Term Paper Example | Topics and Well Written Essays - 1250 words

Life after college - Term Paper Example Additionally, high numbers of job seekers with similar qualification have flooded the job market creating another significant challenge among the fresh graduate of proving their uniqueness before the recruitment panel (Carol, para10). This study therefore, will investigate the challenges that college students undergo through immediately after graduation. In above connection, the study will focus on unemployment and high debts among college graduates. Challenges student come across after college graduation, including unemployment and high debts Higher education has greatly been attributed to numerous benefits such as; improved standard of living, higher income, increased productivity and reduction in production cost among other benefits. Additionally, numerous states provide higher income to those with higher level of education as compared to those with lower education levels (Roksa, Josipa and Richard, para2-25). For instance, high school graduates were anticipated to receive lower i ncome as compared to diploma and degree holders. However, there have been some variations in respect education to level of education and income. ... Connectively, most college graduate faced the challenges of securing a job because most of the courses they took at their respective universities could not correlate with the market demand. This forced many employers to recruit college graduates from other foreign countries (Coy, paras1-6). In above connection, lack of adequate academic engagement such as working while still in college, especially during vacation has contributed greatly to unemployment among the college graduates. This is because through academic engagements students not only acquire new experience but also experience tremendous growth in their career life. This provides them competitive edge of securing a job after completing their college education (Roksa, Josipa and Richard, para17). Additionally, some college students may found that employers are not hiring on their geographical areas and therefore, some may find it quite challenging to move into new areas to look for a job due to housing and income problems (Car ol, paras1-5). On the other hand, most college graduates do not make to the interview room despite sending their application. This is because of improper writing of their resumes which denies them a chance to be invited for an interview despite being qualified for a job. However, some who make to an interview room fails to get a job due to failure of expressing themselves properly such that an employer can become convinced that they are the best candidates for a job. Connectively, majority of the college graduate tend to be confused on what to do after completing their college. This is because some do not know where to start (Carol, para5). Research report indicates that most students after graduation lacks financial freedom and tend to rely heavily on their parents

The Romantic Movement Essay Example for Free

The Romantic Movement Essay The Romantic Movement was the beginning of a whole new form of poetry and was, in itself, a revolt against the very nature of the aristocracy and political agendas of the people in power. With that said, the Victorian Period was a shift away from Romanticism by its very literal focus on Queen Victoria and her whole reformation agenda, while the poets of the time kept the life of the Romantic Movement well within their writing. Moreover, some critics believe that poetry of the Victorian Period is a continuation into the third and fourth generation of poetry from the Romantic Movement which can be seen in the poetic writings of John Keats, Samuel Taylor Coleridge, Robert Browning, and Alfred Lord Tennyson. To begin with, John Keats’ â€Å"Ode on a Grecian Urn† is perhaps one of the most romantic odes to an inanimate object ever seen. Near the end of the poem, in the final stanza, the speaker muses that â€Å"beauty is truth, truth beauty ,† which can be read as an obvious statement about love and beauty, or as a statement on the elusiveness that both true beauty and truth possess, which actually remarks on the ideals behind the foundation of the Romantic Movement. Either way, â€Å"Ode† is as purely romantic as poetry can get and proved to lay the groundwork for future poetry of the Romantic Movement. Samuel Taylor Coleridge took a different path and worked on the essence of beauty in nature as the speaker in â€Å"The Eolian Harp† goes on about â€Å"white flower’d Jasmin, and the broad-leav’d Myrtle,/(Meet emblems they of innocence and love! ) † and the harp’s â€Å"long sequacious notes/over delicious surges sink and rise/such a soft floating witchery of sound/as twilight Elfins make . † Rarely has a more romantic statement been uttered about a simple harp, but Coleridge is doing more than just personification, here. His poem is making a statement that the aristocracy cannot deny: political norms are out, and strong emotion for the beauty and sublimity of nature is in. Robert Browning takes a bite out of the Victorian aristocracy as well with his poem entitled â€Å"My Last Duchess. † In it, Browning, though well in the Victorian era, weaves a tale of a Duke who had his last wife, the Duchess, killed because of her trampy ways; which he ironically professes to admire as he looks upon her painting. But the Duke isn’t done with his line of many wives and hopes to marry the Count’s daughter with his â€Å"dowry†¦[for] his fair daughter’s self . † Browning is trite and dramatic, giving such personification to a painting, but he too speaks to the aristocracy with pure, delightful historical allusion. Alfred Lord Tennyson’s â€Å"Ulysses† strikes a completely different tune as he takes pure poetic license with his entirely enjambed lines and heroic to the point of transcendent verse. It is the tale of Ulysses (Odysseus) after he has finally returned from his twenty year voyage of hell on earth. It can be read as man’s struggle for existence now that his life has been returned, but strong romantic overtones fight their way to the forefront of this poem because life is not what it used to be for Ulysses. Ulysses is no longer the symbol of man vs. nature, as he has been transformed in this poem into man vs. himself. Perhaps the rise of Queen Victoria and her reign of politics and power had Tennyson parrying man vs. himself in an attempt to show the vain nature of the power players, but it can be seen from the striking emotional outpouring and powerful descriptions of nature that Tennyson remained influenced by the Romantic Movement. Overall, despite the rise of the Victorian Era, the powerful emotions and influence of the writings from the Romantic Movement refused to be replaced by odes to political figures because of the sheer amusement and pleasure poets like Browning and Tennyson found in their writings. Though they attempted to shield their emotional outpourings in allusions and aristocratic themes, their messages were not to be denied.

Smoke Signals by Sherman Alexie Essay -- Movies Native Americans Histo

Smoke Signals by Sherman Alexie Smoke Signals is a movie written by Sherman Alexie and directed by Chris Eyre that deals with many social issues in modern Native American cultures. The film follows the journey of two Coeur d’Alene Indians, Victor and Thomas, as they travel from their reservation in Oregon to Phoenix, AZ in order to gather the personal artifacts of Victor’s father who has recently died. Along the way, Thomas helps Victor to understand and forgive his father, who left the family when Victor was a young boy. Victor’s father, Arnold Joseph, saved both of the boys from a fire that he inadvertently caused on the 4th of July when the boys were mere babies. Although the boys were saved, Thomas’s parents both died in the blaze. Since then, Arnold Joseph has carried the guilt of what he has done silently, using alcohol to try and bury the memory. As the years progress Arnold Joseph begins abusing his family, which finally leads to his wife telling him that there will be no more dr inking after she realizes what it is doing to their son. Arnold Joseph once again runs from the situation, much like he did the night of the fire, unable to handle the consequences of his actions. Arnold flees to Phoenix, AZ where he carries out the rest of his days, never speaking to his family again, but silently wishing that he could go back home. He dies before overcoming his feelings of guilt, and upon hearing of his death Victor decides to go to Phoenix to retrieve his fathers personal artifacts. Victor has no money with which to fund his trip south, however his friend Thomas offers him enough money to make the journey provided that Victor brings him along. Together, they set out on a bus to Phoenix, and along the way, with the help of... ...ld. On the surface of the movie, we see two young Indian men, traveling south together on a journey that will lead to the healing of their friendship, as well as one of them coming to terms with his past. But deeper in the movie, we are left to find our own story, if we so choose; one that will vary from person to person if you care to ask. For me I found that to this day, the Native Americans still lead a rough life due to what the white man has done to them in the past. However, instead of buckling under the pressure of centuries, much of their culture still struggles and lives on inside each successive generation. I would recommend this movie to anyone, and I'm sure that I will end up sending it to my family back home. Not only would I recommend watching the movie, but I would urge all to see beneath the surface story and find the hidden messages underneath.

Marketing Communication Essay

â€Å"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind, a representation that is expected to stimulate choice of that brand† (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless, developing a successful positioning strategy is not easy. Positioning products in a complex market can be one of a company’s most difficult decisions (Gwin, 2003, p.30). Brand positioning is the first stage of marcoms planning. â€Å"Before the manager can make a reasonable decision about where the brand should be headed via its marcoms, the manager first has to decide – to change, if necessary, or to shore up and reconfirm – the brand’s positioning† (Rossiter, 2005, p.32). The three-level procedure for positioning, presented by Rossiter and Bellman (2005, p.42), contains T-C-B positioning model, I-D-U benefit analysis and a-b-e benefit claim model. The T-C-B positioning model requires managerial decisions on three factors – Target Customer (T) for the brand, Category Need (C) into which the brand should be positioned and Key Benefit (B) which will be offered by the brand. In order to correctly determine the category need, benefits sought and the purchase decision process, managers have to rely on a customer research. The most useful types of research are individual depth interviews and Marcoms Situation Audit (Rossiter, 2005, p.44). The Target Customer decision answers the question â€Å"Who is the brand for?†, and it has to be defined for different types of customer, known as stakeholders. However, the most important is the decision on End-Customer target for brand positioning, and it should be defined as broadly as possible, including all current and potential users of the brand. Category Need (C) is another positioning decision, and it aims to answer the question â€Å"What is the brand?†. It is essential that the Category Need is identified and described in customer language and from customer’s point of view. The Key Benefit (B) decision is the third factor in the brand’s positioning, and it includes several sub-decisions. Firstly, managers have to decide between central, differentiated and central me-too benefit positioning within the category. Secondly, the decision on the emphasised benefit type has to be  made. The benefit to be emphasized, or the Key Benefit, can be instinctual, archetypal, emotional or rational. Finally, managers must decide on entry-ticket benefits that have to be mentioned, and any inferior benefits, which should be tr aded off or omitted in the marketing communications. Key Benefit (B) selection for the T-C-B brand positioning decision is accomplished by conducting an I-D-U Benefit Analysis of competing brands in the category. The manager has to select the Key Benefit that is important or motivating to target customers (I), deliverable by the brand (D) and unique to the brand (U) (Rossiter, 2005, p.62). To decide which benefits are important, deliverable and unique, managers have to evaluate the potential of multiple benefits, using multiattribute model. Importance or desirability of benefits could be determined by identifying the important customer benefits in a product category, and asking users to rate the desirability of each benefit. To find out the Delivery, the same customers who provided the importance ratings could be asked to rate how well each competing brand delivers on each of the important benefits. Uniqueness, or differentially superior delivery, could be determined by calculating Brand Preference score from I-D-U ratings – by multiplying delivery rating of the brand by the importance weight for each benefit and then summing them (Rossiter, 2005, p.64). After completing the I-D-U analysis, managers have to choose one of five strategic options for increasing the brand’s market share via Key Benefit positioning. These options are: to increase the brand’s perceived delivery on an important benefit; to increase the perceived importance of a benefit; to decrease a competitor’s perceived delivery; to add a new benefit; and to change the choice rule. The a-b-e benefit claim model is the third, final stage of positioning. This model looks at the structure of benefit claims, and distinguishes between attributes (a), which are ‘what the brand has† (objectively), benefits (b), which are â€Å"what the customer wants† (subjectively), and emotions (e), which refer to â€Å"what the customer feel†. Decisions made in T-C-B positioning model, I-D-U benefit analysis and a-b-e benefit claim model are incorporated in the positioning statement for the brand. In our consultancy report we used T-C-B positioning model to perform the  positioning analysis for Mortein insect spray. Keeping in mind that the definition of Target Customer should be broad and include all current and potential users of the brand, the End-Customer target for Mortein insect spray was defined as â€Å"Consumers of household insecticide products†. Category Need into which Mortein insect spray is to be positioned was defined, from the customer’s point of view, as â€Å"Insect killers†. The benefit to be emphasised, or the Key Benefit, was identified as â€Å"Fast killing of insects†. We decided to adopt central positioning within the category because Mortein is the leading brand in the Australian household insecticide market. Rational approach, or Rational Selling Proposition, which is focused on a functional performance benefit, was used to identify the Key Benefit. Since the choice between brands of insect spray is Informationally motivated, the rational approach is the best alternative for identifying the Key Benefit. In order to identify the importance or desirability of benefits, we provided a small sample of users of insect spray with a list of benefits, and asked them to rate each of these benefits on a 9-point scale from extremely desirable to extremely undesirable. From their responses we found out that the most important benefits were fast killing, low price and safety. To determine the delivery by each brand we asked the same group of users to rate, on a five point rating scale, how well different brands perform on each of the important benefits. Mortein insect spray scored 4.5 on fast killing, 1.5 on price and 5.0 on safety. Uniqueness was estimated by calculating the Brand Preference score for Mortein insect spray, which was 32.5, or72% of the Ideal brand score. Based on that analysis, first I-D-U strategy option – to increase our brand’s perceived delivery on an important benefit – has been selected. We would like to increase the delivery rating on the most important benefit – fast killing, and, also, to slightly increase delivery rating on price. Regarding the a-b-e benefit claim model, since Mortein insect spray is an Informationally motivated product, we decided to use e-→b (negative emotion → benefit), or Problem-solution benefit chain. People feel annoyed because of the presence of insects in their homes (they have a strong negative emotion), so Mortein will offer them a benefit of fast killing of insects. There are also other models for brand positioning that managers can employ. Perceptual mapping techniques are frequently used to aid managers in making brand positioning decisions (Kohli, 1993, p.10). Perceptual maps could be used to determine where the brand is positioned with the respect to the competitive brands, and to help identify product or service attributes which are important to customers, and which can be used to differentiate one company’s offering from the others in the category. The perceptual mapping delivers a graphic map of the various attributes, locating in space the different brands already in the marketplace with relation to each other and with relation to various attributes uncovered by quantitative surveying of customers and potential customers (Cahill, 1997, p.101). Amongst various techniques of perceptual mapping, the most frequently used are Factor Analysis, Discriminant analysis and Multidimensional Scaling. Factor Analysis is essentially a data reduction technique in which the objective is to represent the original pool of attributes in terms of a smaller number of dimensions or factors (Kohli, 1993, p.10). After the factors have been identified, the brand’s ratings on these factors are used to position the brands in perceptual space. Factor Analysis works best for promotional and communications strategies because it yields more affective dimensions (Gwin, 2003, p.33). Discriminant analysis is also used to reduce the number of attributes to a smaller number of underlying dimensions. However, unlike Factor Analysis, it focuses on attributes which show differences between brands (Kohli, 1993, p.11). Since it yields more objective dimensions, Discriminant analysis is most often used for new product design. Multidimensional Scaling (MDS) enables managers to map brands spatially, so that the relative positions in the mapped space reflect the degree of perceived similarity between the brands. Respondents are asked to evaluate brands in pairs, judging the overall similarity of the brands, not individual attributes (Kohli, 1993, p.12). The best use of Multidimensional Scaling is in established markets, with numerous brands available to respondents. On the other hand, Gwin and Gwin (2003) favour another tool, the Product Attributes model, over perceptual mapping techniques. Product Attributes model assumes that consumer choice is based on the characteristics (or attributes) of a brand. The consumer’s choice is based on maximizing the level of satisfaction received from the product attributes  subject to a budget constraint (Gwin, 2003, p.32). The main strength of this model is the ability to incorporate the impact of price into assessment of brand positioning. Perceptual mapping is useful because it makes easier for people to see and understand relationship when they are presented graphically, rather than when they are offered in columns of figures or in long verbal descriptions (Cahill, 1997, p.101). If we used perceptual mapping in our consultancy report it would, enable us to locate different brands in space, and, actually, see what Mortein stands for in relation to the competitors. Nevertheless, this technique has several drawbacks. Firstly, it compares only two, usually most important attributes, while other attributes ate neglected. Secondly, there is no way of representing benefit importance in perceptual maps because the attributes are invariably plotted as though they were of equal importance (Rossiter, 2005, p.70). In our particular case, for Mortein insect spray, if we employed perceptual mapping, we would probably obtain similar results to those from I-D-U benefit analysis. However, by using perceptual mapping techniques, we would have to spend considerably more time and effort on research and statistical analysis. Therefore, we believe that the I-D-U model favoured by Rossiter and Bellman (2005) is superior to perceptual mapping and other models of brand positioning. References Cahill, D., (1997), How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing, The Haworth Press, Inc., New York Greenberg, M., and McDonald, S. S., (1989), ‘Successful Needs/Benefits Segmentation: A user’s Guide’, The Journal of Consumer Marketing, Vol. 6, Iss. 3, pp. 29-36 Gwin, C. and Gwin, C., (2003), ‘Product attributes model: A tool for evaluating brand positioning’, Journal of Marketing Theory and Practice, Vol. 11, Iss. 2, pp. 30-42 Haley, R., (1995), ‘Benefit segmentation: A decision-oriented research tool’, Marketing Management, Vol. 4, Iss. 1, pp. 59-63 Kohli, C. and Leuthesser, L., (1993), ‘Product positioning: A comparison of perceptual mapping techniques’, The Journal of Product and Brand Management, Vol. 2, Iss. 4, pp. 10-20 Kotler, P. et al., (2004), Marketing, 6th edition, Pearson Education Australia Rossiter, J. R. and Bellman, S., (2005), Marketing communications; theory and applications, Pearson Education Australia Wedel, M. and Steenkamp, J. E. M., (1991), ‘A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation’, Journal of Marketing Research, Vol. 28, Iss. 4, pp. 385-392